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Campaign Manager

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Business Full time
Campaign Manager - Lead Generation (Based in Malaysia)

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. We are now looking for a Campaign Manager (B2C User Acquisition & Lead Generation), to be part of this exciting growth story.

Responsibilities

  • Strategise and create multi-channel marketing plans to deliver on B2C user acquisition & lead generation campaigns for various client accounts.
  • Utilise different marketing channels including paid ads, community activation, sourcing for strategic partners, farming existing bases, events, telesales, offline promoters, etc.
  • Brief, project manage, and oversee the quality of work from a team of paid ads specialists, CRM specialists, data processing specialists, copywriters and designers, to deliver on campaigns. Source for suppliers/freelancers and onboard them as needed.
  • Forecast budget/CPL and timelines for campaigns.
  • Monitor performance across multiple campaigns, adjusting resources, creatives, or channels as needed, ensuring all deliverables are submitted on time and spend is within budget.
  • Understand target audiences' behaviours, analyse and segment existing base to improve user acquisition and cross-sell.
  • Find ways to optimise campaigns and maximise margins.
  • Build long-term strategies for user acquisition while managing short-term fulfilment.
  • Interact directly with clients for day-to-day operations, building positive relationships to facilitate renewal or other business opportunities.
  • Responsible for timely billing of clients.

Requirements

  • Minimum 4 years' experience in user acquisition marketing, either with B2C brands or with agencies.
  • Proven experience in managing successful B2C demand generation programmes.
  • Prior experience with beauty treatment industry and/or mom & baby FMCG is a big plus.
  • Excellent time management and project management skills; able to multitask and handle multiple campaigns simultaneously.
  • Agile in solving a range of implementation or operational issues.
  • Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders.
  • Meticulous and detail-oriented.
  • Proficient in written and spoken English.

Benefits

  • Robust compensation package: Base-plus-commissions.
  • Bonus plans based on individual, team and/or campaign performances.
  • Comprehensive ongoing training and professional development career path programs.
  • Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Technology, Information and Internet

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