Senior Brand Executive

4 days ago


Klang, Selangor, Malaysia RPG Commerce Full time
Senior Brand Executive (Retail Marketing)

Founded in 2017, RPG Commerce is a leading direct-to-consumer (DTC) social e-commerce company dedicated to building cutting-edge everyday essentials. With an in-house portfolio ranging from innovative active wear to home and living products, RPG currently carries an in-house brand portfolio of brands, such as MONTIGO and OiYO.

Recently securing a Series B funding round of RM127 million, RPG Commerce has over 100 employees in KL, Singapore and Philippines who work everyday to develop, design and produce high-quality products all over the world. To find out more, please visit https://www.rpg.ventures/.

About The Job

We are looking for a dynamic and detail-oriented individual to support our retail and offline marketing initiatives. This role involves managing the integration of Shopify and Xilnex for seamless offline operations, supporting retail marketing efforts for new store openings, and driving consumer activation campaigns. You will collaborate with malls on exclusive events, enhance consumer loyalty programs, and take charge of planning and executing roadshow pop-ups. If you thrive in a fast-paced retail environment and enjoy bringing offline experiences to life, we'd love to hear from you

Responsibilities

Retail Marketing & Consumer Activation

  • Provide support for mall openings and new launches.
  • Drive in-store consumer activation campaigns.
  • Plan, set up, and analyze offline promotional mechanics (collaborative effort with offline team).
  • Collaborate with malls for exclusive events (e.g., ION Exclusive, KLCC Exclusive).
  • Enhance consumer experience and advocacy through loyalty programs (e.g. printing materials for offline, feedback on mechanics for loyalty program etc)

Offline Setup

  • Set up and manage offline integration for Shopify and Xilnex systems

Projects: Roadshow Pop-Up

  • Organize and execute roadshow pop-up events. To work hand-in-hand with Brand event marketing PIC.

What You Need To Have

  • Minimum 2 years of experience in managing brands, and in branding and/or marketing of brands.
  • Skilled in MS Project (or comparable software) and in-depth knowledge of new product development lifecycle.
  • Abstractly creative; can leverage this skill to provide input on challenges in the process.
  • Ability to influence others by maintaining open channels of communication, fostering teamwork, and building relationships with cross-functional teams.
  • Ability to understand complex issues from various sources, while finding simple solutions.
  • Effective planning and organizational skills with a demonstrated ability to multi-task, prioritize, negotiate, and problem solve.
  • Ability to execute under accelerated timeframes and quickly adapt to changes in priorities.
  • Comfortable in working in a complex, ambiguous, ever-changing environment.
  • Strong attention to detail and follow-through skills, with the ability to convey ideas clearly.
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • Consumer Services
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