Brand Manager

3 days ago


Klang, Selangor, Malaysia Jobstreet Malaysia Full time

We are seeking an accomplished Marketing Manager to join our team at Geláre, a prominent brand in the Singapore market. With a rich history dating back to 1987, we pride ourselves on our delicious ice cream and signature waffles.

The ideal candidate will possess a deep understanding of marketing principles and digital marketing strategies, as well as proficiency in design software such as Adobe Photoshop, Illustrator, InDesign, and Canva.

As a key member of our team, the Marketing Manager will be responsible for developing and implementing overall marketing strategies, managing monthly marketing activities, and analyzing the effectiveness of marketing promotions and social media engagement.

Key Responsibilities
  • Develop and execute comprehensive marketing plans for respective brands, aligning with brand standards and financial goals.
  • Manage and oversee the creation and presentation of marketing budget proposals for respective brands.
  • Analyze and report on the effectiveness of marketing promotions and social media engagement on a monthly basis.
  • Collaborate closely with franchisees, management teams, and restaurant leadership to monitor the effectiveness of marketing plans.
  • Negotiate agreements with media agencies and vendors to secure translations of materials into various formats.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • Minimum 5 years of experience in marketing, preferably in the F&B industry.
  • Strong knowledge of marketing principles and digital marketing strategies.
  • Proficiency in design software such as Adobe Photoshop, Illustrator, InDesign, and Canva.
  • Excellent project management and organizational skills.
  • Experience in social media management and content creation.


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