Marketing Manager

1 week ago

Klang, Selangor, Malaysia Jobstreet Malaysia Full time

Join Geláre in SG Market, a brand known for its delicious ice cream and signature waffles since 1987. We're looking for a Marketing Manager to lead our branding and promotional efforts, creating exciting campaigns that drive customer engagement.

Based in Malaysia | Serving the Singapore Market | Remote Work

If you're a creative thinker with a passion for F&B marketing, we'd love to hear from you. Apply now and be part of the SG Geláre team

Responsibilities
  • Plan, manage, execute and monitor overall marketing, communication, branding and promotion activities.
  • Manage and be accountable for monthly marketing budget.
  • Prepare and present marketing budget for respective brand(s) that is in line with brand standards and overall financial budget.
  • Present results of marketing promotions and social media engagement monthly.
  • Monitor and manage customers' feedback platforms.
  • Enhance brand image and sales of outlets through development of effective marketing strategies.
  • Organize and monitor the function of customer relationship management.
  • Ensure consistency and compliance of corporate image and branding in line with franchise (brands) requirements.
  • Work closely with the franchisees, management team and restaurant leadership team to monitor the effectiveness of the marketing plan.
  • Overall responsible in the design and development of the annual marketing plan for the brand(s) assigned.
  • Develop specific marketing activities based on the established marketing policy based on the Brand or franchise requirements.
  • Support and facilitate the implementation of the marketing plan at the respective brand outlets.
  • Negotiate with media agencies and other vendors to secure agreements for translation of materials into other form of media.
  • Develop promotional material including marketing collateral and print copies.
  • Ensure marketing materials are prepared according to the approved specification requirements.
  • Ensure Internal and external communications system are in place and carried out professionally and according to brand requirements.
Key Skills & Requirements
  • Strong knowledge of marketing principles and digital marketing strategies.
  • Proficiency in design software (Adobe Photoshop, Illustrator, InDesign, Canva, etc.).
  • Strong project management and organizational skills.
  • Experience in social media management and content creation.
  • Ability to analyze marketing data and campaign performance.
  • Strong communication and teamwork skills.
  • Experience in F&B is an added advantage.
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