Assistant Marketing Manager
2 days ago
Digital Marketing Strategy and Execution
- Develop and execute digital marketing campaigns across social media, websites, and online platforms.
- Plan and manage paid advertising (Facebook Ads, Google Ads, etc.) to drive traffic and engagement.
- Analyze campaign performance and optimize strategies for better results.
- Stay updated with the latest digital marketing trends to build successful strategies.
Content Creation and Social Media Management
- Oversee the company's social media platforms and websites, ensuring engaging and relevant content (videos, photos, graphics, and copywriting) is regularly posted.
- Create compelling and targeted content for marketing campaigns.
- Manage content calendars for digital and traditional marketing channels.
- Monitor social media trends and audience insights to improve engagement.
- Work with influencers and KOLs for brand collaborations.
- Travel as needed for content shooting at different locations.
Branding and Marketing Communications
- Ensure consistent brand messaging across all digital touchpoints.
- Collaborate with internal teams to align marketing efforts with business goals.
- Monitor and maintain brand guidelines to ensure uniformity in all external and internal materials.
- Oversee the production of promotional materials, ensuring alignment with the company and/or brand identity.
Event and Campaign Support
- Assist in planning and executing marketing events and campaigns.
- Develop creative marketing materials for promotions, events, and campaigns.
- Coordinate with vendors, partners, and media for marketing initiatives.
- Collaborate with internal teams and external vendors to ensure seamless event and campaign execution.
Reporting and Performance Tracking
- Track key marketing metrics and prepare performance reports.
- Provide insights and recommendations for continuous improvement.
Leadership and Team Management
- Mentor, develop, and empower team members, nurturing their skills and potential for growth.
- Lead by example, promoting a positive and inclusive work environment that encourages creativity and high performance.
- Foster a culture of continuous learning and professional development, encouraging team members to stay updated with industry trends and best practices.
Others
- Follow up on payments with the Accounts Department for all marketing vendors.
- Carry out any other duties as requested by the Chief Executive Officer, General Manager, or Marketing Manager.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of marketing experience, with expertise in the Food & Beverage and Lifestyle industry being an advantage.
- Excellent written and verbal communication skills.
- Strong communication and interpersonal skills to effectively interact with clients and internal stakeholders.
- Strong leadership and project management skills.
- Strong knowledge of digital marketing channels, strategies, and best practices.
- Ability to work independently and collaborate with cross-functional teams.
- Competency in Microsoft Excel & PowerPoint with analysis capability.
- Proficient in basic photography, Adobe Photoshop, and/or Adobe Illustrator will be an added advantage.
- Salary range of RM6,000– RM8,000 according to experience.
- Medical and insurance coverage.
- On-the-job training provided.
- Annual, medical, and hospitalization leave.
- Free parking at office grounds.
- Free coffee at the office pantry.
- EPF, SOCSO, and EIS contribution.
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