Manager - Marketing Communication

1 day ago


Klang, Selangor, Malaysia Hartalega Full time

OVERVIEW

  • Responsible for branding, digital marketing, event logistics, promotional materials, brand consistency, cross-department collaboration, market trends, and campaign effectiveness to support sales growth and achieve the company's goals.
  • Develop and implement effective branding strategies to strengthen Hartalega's brand identity and positioning.
  • Monitor, research, and analyse market trends and competitors.
  • Identify new product and market opportunities.
  • Track and analyse the effectiveness of marketing campaigns, optimise accordingly, and report findings.
  • Utilise digital analytics tools to track campaign performance and measure ROI.
  • Collaborate cross-functionally with Quality Assurance (QAS), Research and Development (R&D), etc., for integrated marketing campaigns and new product launches.
  • Responsible for event management, such as booking trade fairs, liaising with exhibition booth designers and contractors, handling logistics, managing budgets, and presenting post-event reports.
  • Create, oversee, and manage the design and production of high-quality promotional materials such as catalogues, brochures, flyers, videos, etc., ensuring consistency in brand messaging and visual identity across all marketing channels.
  • Maintain the stock ordering system for promotional materials.
  • Develop and execute digital marketing campaigns, including social media, email marketing, and content marketing.
  • Optimise website and online content to improve search engine rankings and user experience.
  • Stay updated on the latest digital marketing trends and technologies.
  • Develop, update, and maintain the company website.
  • Monitor brand reputation and address any issues or concerns promptly.

REQUIREMENTS

  • Bachelor's Degree in marketing or equivalent from a recognised institution.
  • Minimum 8 years of working experience in marketing, preferably in healthcare products sector.
  • Knowledge of the PPE industry both locally and globally is preferable.
  • Understanding of the competitive landscape in targeted countries, including competitors' positioning, strategies, and differentiators.
  • Experience in managing events and trade exhibitions.
  • Proficiency in campaign management and analysing return on investment (ROI).
  • Conducting brand audits across all Hartalega's businesses globally to ensure brand integrity and consistent implementation.
  • In-depth knowledge of Hartalega's brand management and marketing strategies.
  • Experience in developing marketing materials.
  • Ability to plan marketing approaches that enhance the Hartalega brand.
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