Senior Public Relations Executive

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia IHH HEALTHCARE MALAYSIA Full time
Job Responsibilities:
  • Content Creation: Write and edit high-quality content for various platforms including press releases, speeches, articles, newsletters, and social media.
  • Speech Writing: Craft engaging and persuasive speeches for healthcare executives and special events.
  • Press Releases: Prepare and pitch/distribute press releases across multiple media to announce important news, events, and updates from IHH Healthcare Malaysia's network of hospitals.
  • Research: Conduct research to support content development and stay updated on industry trends and best practices.
  • Media, KOLs & Influencers Relations: Build, engage, enhance and maintain good relations with key media partners to secure coverage of hospital events and initiatives.
  • Brand Consistency: Ensure all content aligns with the organization's branding and messaging guidelines.

- Manage PR agencies deliverables, ensure the agency meets the set KPIs timely and have regular meetings to monitor progress.

- Work with translators to get content translated accurately for the right mediums.

- Partner with the Marketing team to create content that is relevant, compelling, and engaging for the target audience across multiple platforms.

- Leverage insights and trends via market research to identify new and compelling ways in crafting healthcare content.

Budget & Administration:

- Effective utilization of allocated budget, monitor budget utilization and measure campaign/program/activities KPIs against budget/ROIs.

- Ensure timely submission of monthly reports.

- Perform other related duties as may be assigned or delegated by the Superior or any other person as directed from time to time.

Qualifications & Experience:
  • Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
  • Minimum of 3 - 5 years of experience in a PR role, preferably within the healthcare industry.
  • Exceptional writing, editing, and proofreading skills.
  • Ability to write in a clear, concise, and engaging manner.
Seniority Level:

Executive

Employment Type:

Full-time

Job Function:

Marketing, Public Relations, and Writing/Editing

Industries:

Hospitals and Health Care, Medical Practices, and Hospitals

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