Executive, Media Planning

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Ema, Inc. Full time
Overview of job

Wavemaker is an agency of GroupM, the world's largest media investment company and part of WPP. We are currently looking for an Executive Media Planning to join us. In this role, you will develop, present, and execute media campaigns in multiple channels including traditional & digital media.

3 best things about the job:
  1. A fun and competitive environment that combines the best of being an excellent creator of creative media thinking whilst balancing the little details that matter and at the same time being part of the largest media company in the world.
  2. Working within a culturally diverse team, servicing some of the key clients in the organisation.
  3. A team leader who is willing to invest time to mentor and provide the right opportunity and guidance/training for talent who seek growth in their career path.
In this role, your goals will be:In three months:
  • Be up to speed with cutting edge proprietary planning tools as well as able to extract & analyse important data; validating our recommendations.
  • You would have a pulse of the business category & knowledge of competitive frame.
  • Worked on moderate scaled live campaigns.
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
  • Connected with internal specialist & external stakeholders to integrate solutions.
In six months:
  • Be able to comprehend and apply our proprietary planning framework model in key campaigns.
  • You would have landed live; larger scaled campaigns.
  • You will have started to build relationships with the key decision makers within the current client portfolio.
  • Master a flawless media execution process, working alongside various stakeholders.
In 12 months:
  • Develop strong category acumen - from a media and business point of view.
  • Identify a pipeline of commercially viable solutions to support our client's goals.
  • Have created & executed a pipeline of exciting business building ideas which could potentially be industry award winning.
What your day job looks like at Wavemaker:
  • As a media consultant to Client, you are required to keep yourself updated of the media landscape and read up on consumer trends.
  • As Client's brand custodian, you are expected to be interested in Client's business; categories; products; competitors and target audiences.
  • You will be given a set of brands and the autonomy to manage independently with proper guidance from your Manager and Business Director.
  • You will be the first contact person to your set of accounts from internal and external contacts.
  • You will be attending to requests/media tasks/assignments coming from Client, Manager, and/or Business Director.
  • You are required to monitor brands' media budget and campaigns closely; update brands' media flowchart; plan, implement, execute and compile post campaign reports.
  • You will be churning data from research tools; analyse data thoroughly; write your observations; draw out the implications and provide sound actionable points.
  • There will be a set of KPIs to be met from respective Client for the weekly, monthly, quarterly, half yearly and yearly deliverables.
What you'll bring:
  • Possesses min 0-2 years of related work experience in communication channel planning.
  • Manages Clients' demands and collaborates with key media partners such as MPB, Astro, Facebook or Google.
  • Experienced on campaign management from start (addressing the brief) to end (presented Post Campaign Report) for digital and/or non-digital media.
  • An active user of industry tools: Nielsen Clear Decision; Nielsen TAM; Kantar DTAM; GKF; comScore Media Metrix; Facebook Ads Manager; Google AdWords; Euromonitor, etc.
  • A regular user of Microsoft Office Excel, PowerPoint and Word.
Minimum qualifications:
  • Bachelor's degree (Marketing Communications or equivalent).
  • Strong in articulation; written communication.
  • Possesses good storytelling and presentation skills.
  • A self-starter; is resourceful; organised; observant and is curious in nature.
  • Have eyes for details, strong in data analyzing to provide key relevant outputs.
  • Ability to multi-task; prioritising work at hand and has good time management.
More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client's business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP's global media investment management company.

For more information, go to www.wavemakerglobal.com

About Malaysia

The office is the "World in One Place", with more than 10 nationalities and half of our talent are below the age of 30. You can expect a young, fun and casual work environment In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.

Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.


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