Asst PR Manager
4 days ago
Asst PR Manager Posting Date: 07 Jan 2025 | Close Date: 07 Apr 2025
Responsibilities
- Developing and Implementing PR Strategies: Formulate and execute comprehensive PR strategies, aligning with marketing goals and budget considerations to foster positive media awareness.
- Media Relations: Cultivate and sustain relationships with journalists, editors, and media professionals, especially within the financial domain; pitch story ideas and press releases to secure positive media coverage; manage media inquiries and coordinate interviews.
- Partnership Development and Support: Identify, evaluate, and negotiate mutually beneficial strategic partnerships with NGOs, regulators, and complementary brands. Nurture these relationships to maximize impact.
- Market Intelligence: Conduct market research to stay informed about market landscape, industry trends, competitor activities, and consumer preferences. Utilize insights to refine and enhance the PR narratives and strategy.
- Crisis Navigator: Develop crisis communication plans and be ready to respond to and manage crises effectively; serve as a spokesperson during critical times and work towards mitigating negative publicity.
- Event Planning: Organize and coordinate various events, press conferences, product launches, and other PR activities.
- Data Driven Communicator: Monitor media coverage and public sentiment related to the organization; analyze the effectiveness of PR campaigns and provide detailed reports to management.
- Collaborative Partner: Work closely with cross-functional teams, including marketing, product development, global/cross-country PR team, and customer service, to integrate brand and PR strategies into all aspects of the business.
Sub Specialization: Marketing; Others
Type of Employment: Permanent
Minimum Experience: 5 Years
Work Location: Kuala Lumpur
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