SEO Specialist
7 days ago
BGC Group Federal Territory of Kuala Lumpur, Malaysia
SEO SpecialistWe are seeking an experienced SEO Specialist to drive our organic search strategy, improve search engine rankings, and optimize website performance. You will play a crucial role in increasing website traffic, improving user engagement, and enhancing overall online visibility. The ideal candidate has a good understanding of SEO best practices, technical SEO, and content strategies, with a data-driven approach to problem-solving.
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
- Conduct thorough keyword research to identify high-impact opportunities.
- Implement on-page and off-page SEO techniques, ensuring alignment with best practices.
Technical SEO
- Perform technical audits to identify and resolve crawlability, indexing, and site architecture issues.
- Optimize website structure, URLs, metadata, and schema markup for improved search performance.
- Implement technical improvements such as page speed optimization, mobile usability, and structured data.
Content & On-Page Optimization
- Optimize website copy, create blog articles, and landing pages for SEO.
- Ensure all content follows best practices, including keyword placement, readability, and search intent alignment.
- Conduct content gap analysis and suggest new topic ideas based on trends and competitor research.
Off-Page SEO & Link Building
- Develop and execute link-building strategies to acquire high-quality backlinks.
- Monitor and manage the website's backlink profile, disavowing toxic links when necessary.
- Foster relationships with industry influencers, bloggers, and publishers to enhance off-site SEO efforts.
Analytics & Reporting
- Track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Monitor rankings, organic traffic, conversions, and other key SEO KPIs, providing actionable insights.
- Stay up-to-date with algorithm updates and industry trends, adjusting strategies accordingly.
Requirements
- Experience: Minimum 3 years of proven experience in SEO, preferably in an agency or in-house marketing role.
- Technical Skills: Experience in WordPress.
- SEO Tools: Proficiency in Google Analytics, Google Search Console, Ahrefs, and other SEO-related platforms.
- Analytical Mindset: Ability to interpret data, analyze trends, and provide actionable recommendations.
- Content Knowledge: Understanding of content marketing principles and experience optimizing content for search engines.
- Link Building: Experience in ethical link-building strategies and outreach campaigns.
- Communication: Strong written and verbal communication skills.
- Up-to-Date Expertise: In-depth knowledge of search engine algorithms, ranking factors, and the latest SEO trends.
Associate
Employment typeFull-time
Job functionMarketing
IndustriesStaffing and Recruiting
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