Digital SEO Strategist
1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
SEO Specialist Job Description:Overview of the Role:
We are seeking an experienced SEO Specialist to join our team at People Profilers. As an integral part of our iGaming marketing strategy, this role will be responsible for conducting comprehensive keyword research, implementing on-page optimization techniques, and developing link-building strategies to enhance website performance.
Key Responsibilities:
- Conduct thorough keyword research tailored to the iGaming industry using advanced tools and techniques.
- Implement on-page optimization strategies to improve website visibility, including meta tags, header tags, and content optimization.
- Develop and execute link-building campaigns to boost domain authority and drive organic traffic.
- Analyze website traffic, rankings, and user behavior using Google Analytics, AHREFS, SEMRUSH, DA, PA, and other relevant tools.
- Monitor keyword rankings and organic traffic metrics to evaluate the effectiveness of SEO efforts.
- Stay up-to-date with the latest iGaming industry trends, regulations, and best practices to inform SEO strategies.
- Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations and ensure alignment with business objectives.
- Provide regular reports and insights on SEO performance to stakeholders, highlighting areas of improvement and opportunities for growth.
Requirements:
- Diploma or Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience as an SEO Specialist in the iGaming industry, with a strong track record of delivering results-driven campaigns.
- In-depth knowledge of SEO tools and techniques, particularly in the context of iGaming.
- Strong analytical skills and proficiency in data interpretation, with the ability to communicate complex insights effectively.
- Excellent communication and collaboration abilities, with a focus on building strong relationships with cross-functional teams.
- Able to thrive in a fast-paced, results-driven environment and adapt quickly to changing priorities and deadlines.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
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