Digital Marketing Strategist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Pandai Full time

Pandai is an innovative edtech company committed to transforming education through technology.

Job Title: SEO & ASO Specialist

We are seeking a skilled Digital Marketing Strategist to enhance our digital presence and app performance.

Key Responsibilities:

  • Develop and implement effective SEO and ASO strategies to increase organic traffic and app downloads.
  • Conduct keyword research, competitor analysis, and market trends to identify growth opportunities for both web and app platforms.
  • Optimize website content, landing pages, and blog posts for search engines.
  • Optimize app titles, descriptions, metadata, screenshots, and other store elements for better discoverability and conversion.
  • Collaborate with content creators and product teams to ensure SEO and ASO best practices are applied across all digital assets.
  • Monitor and analyze SEO and ASO performance using tools such as Google Analytics, Google Search Console, App Store Connect, and Google Play Console.
  • Identify technical SEO issues and work with developers to implement necessary fixes.
  • Analyze and improve app store ratings and reviews.
  • Test and iterate creative assets such as icons, screenshots, and promotional videos to enhance app store performance.
  • Build and execute link-building strategies to enhance domain authority.
  • Stay updated with the latest trends in search engine algorithms, mobile marketing, ASO best practices, and platform changes.
  • Report on SEO and ASO campaign effectiveness and recommend areas for improvement.


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