Livestream Manager
7 days ago
The Livestream Manager will lead and optimize live streaming efforts across multiple platforms. This role requires a strong background in livestream production, content strategy, and operational management. The Livestream Manager is responsible for driving engagement, maximizing viewership, and ensuring seamless livestream operations.
Objectives, Duties & Responsibilities:
1. Livestream Planning & Execution:
- Manage end-to-end livestream operations, including planning, coordination, and execution of livestream events.
- Identify key platforms to maximize reach, engagement, and sales.
- Stay up-to-date on industry trends and best practices, recommending new approaches and innovations to keep the livestream offerings fresh and engaging.
- Work closely with internal teams (marketing, creative, design, sales) to ensure that livestream content aligns with broader business objectives and branding.
- Collaborate with marketing, content, and product teams to develop a comprehensive livestream strategy aligned with company goals.
- Identify target audiences and develop engaging content tailored to these groups, ensuring high-quality, relevant livestream experiences.
2. Performance Analysis & Reporting:
- Analyze the performance of livestream events using key metrics such as viewer count, engagement rate, and conversion.
- Provide actionable insights and reports to management, offering recommendations for improving future livestreams.
- Track and report on ROI for livestream initiatives, assessing the overall impact of livestream efforts on brand visibility and revenue.
3. Team Leadership and Management:
- Recruit and train livestream hosts and livestream assistants.
- Provide coaching and feedback to ensure organizational goals and standards are met.
Job Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven track record of managing and executing successful livestream sessions/events.
- Ability to work in shifts and on public holidays.
- Strong leadership skills with the ability to manage cross-functional teams and external partners.
- Exceptional communication and interpersonal skills.
- Analytical mindset with the ability to assess data and derive actionable insights.
- Creativity and innovation in crafting engaging livestream content.
- Mid-Senior level
- Full-time
- Strategy/Planning, Production, and Sales
- Retail Luxury Goods and Jewelry
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