Livestream Manager

7 days ago


Ampang Jaya Municipal Council, Malaysia HABIB Group Full time

The Livestream Manager will lead and optimize live streaming efforts across multiple platforms. This role requires a strong background in livestream production, content strategy, and operational management. The Livestream Manager is responsible for driving engagement, maximizing viewership, and ensuring seamless livestream operations.

Objectives, Duties & Responsibilities:

1. Livestream Planning & Execution:

  • Manage end-to-end livestream operations, including planning, coordination, and execution of livestream events.
  • Identify key platforms to maximize reach, engagement, and sales.
  • Stay up-to-date on industry trends and best practices, recommending new approaches and innovations to keep the livestream offerings fresh and engaging.
  • Work closely with internal teams (marketing, creative, design, sales) to ensure that livestream content aligns with broader business objectives and branding.
  • Collaborate with marketing, content, and product teams to develop a comprehensive livestream strategy aligned with company goals.
  • Identify target audiences and develop engaging content tailored to these groups, ensuring high-quality, relevant livestream experiences.

2. Performance Analysis & Reporting:

  • Analyze the performance of livestream events using key metrics such as viewer count, engagement rate, and conversion.
  • Provide actionable insights and reports to management, offering recommendations for improving future livestreams.
  • Track and report on ROI for livestream initiatives, assessing the overall impact of livestream efforts on brand visibility and revenue.

3. Team Leadership and Management:

  • Recruit and train livestream hosts and livestream assistants.
  • Provide coaching and feedback to ensure organizational goals and standards are met.

Job Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven track record of managing and executing successful livestream sessions/events.
  • Ability to work in shifts and on public holidays.
  • Strong leadership skills with the ability to manage cross-functional teams and external partners.
  • Exceptional communication and interpersonal skills.
  • Analytical mindset with the ability to assess data and derive actionable insights.
  • Creativity and innovation in crafting engaging livestream content.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Strategy/Planning, Production, and Sales
Industries
  • Retail Luxury Goods and Jewelry
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