Manager, Digital Analytics
6 days ago
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Responsibilities- Develop frameworks and best practices for data extraction across CIMB internal systems.
- Identify key objectives, financial metrics, and other performance measures for the department.
- Stay updated on the digital landscape to capitalize on opportunities and mitigate risks.
- Provide advice and support to stakeholders to help achieve the Group's overall business objectives.
- Work closely with business and channel owners to conceptualize and execute A/B testing using Adobe Target to optimize CIMB Group websites for higher sales and revenue generation.
- Collaborate with business and marketing teams to understand the context and objectives of analyses and independently structure the analysis.
- Analyze and interpret data to enhance customer segmentation, improve acquisition, engagement, retention, and loyalty.
- Conduct detailed analyses and provide actionable recommendations to improve the digital user experience.
- Maintain expertise in web analytics, web/app personalization best practices, and relevant tools.
- Perform any other responsibilities or tasks assigned by management as needed.
- Manage the performance of stakeholders and the management team.
- Ensure all Group Consumer operations comply with Group, local, and regional regulations.
- Ensure adherence to regulatory requirements (e.g., MAS, SGX, etc.) and external audit standards.
- Bachelor's degree or equivalent qualification in a relevant field.
- Minimum of 3 years of relevant work experience in digital marketing.
- Should have the skillset of Website analytic (Adobe platforms or Google Analytics).
Your application will include the following questions:
- Which of the following statements best describes your right to work in Malaysia?
- What's your expected monthly basic salary?
- How many years of digital marketing experience do you have?
- Which of the following web analytics tools are you experienced with?
CIMB Group is one of ASEAN's leading universal banking groups and is Malaysia's second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present in all 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and Philippines). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK.
CIMB Group has the most extensive retail branch network in ASEAN, approximately 720 branches as of 30 September 2019. CIMB Group's investment banking arm is also one of the largest Asia Pacific-based investment banks, offering among the most comprehensive research coverage of around 600 stocks in the region.
CIMB Group operates its business through three main brand entities: CIMB Bank, CIMB Investment Bank, and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand.
CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad, with a market capitalization of approximately RM48.9 billion as of 30 September 2019. The Group has around 36,000 employees located in 16 countries.
For more information, please visit www.cimb.com.
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