Marketing Operation Analyst
2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
About the job Marketing Operation Analyst - KL, MalaysiaWe are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Marketing Ops Analyst to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.
Responsibilities:
- Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and Tiktok.
- Ensure that targeting, ad creatives and landing pages work seamlessly together.
- Monitor and manage ad spend to ensure resources are utilized efficiently, prioritizing performance and lead quality.
- Identify and scale high-performing campaigns to increase the volume of qualified leads.
- Analyze performance data to uncover trends, evaluate lead quality, and continuously optimize campaigns for better results.
- Conduct A/B tests on ad creatives, messaging, and landing pages to uncover insights that drive campaign improvements.
- Generate detailed reports to track metrics like cost per lead and conversion rates, providing actionable insights for further optimization.
- Set up accurate tracking and reporting using tools like Google Analytics and CRM platforms to ensure the effectiveness of lead generation efforts.
- Work with the creative team to develop compelling ads that resonate with target audiences and encourage engagement.
- Collaborate closely with the sales team to ensure leads are converting effectively, while implementing strategies to enhance lead quality when needed.
- Stay informed about industry trends, competitor strategies, and platform updates to inspire fresh and innovative campaign ideas.
- Other ad-hoc tasks as assigned.
Requirements:
- Proficient in English, Mandarin, and Melayu in order to handle local market (Cantonese is a bonus).
- Proven experience in performance marketing or lead generation, with a strong focus on digital advertising platforms like Facebook Ads, Google Ads, and LinkedIn Ads.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills to work effectively with creative and sales teams.
- Detail-oriented with strong organizational skills, capable of managing multiple campaigns and tasks simultaneously.
- Results-driven mindset with the ability to focus on achieving qualified lead volume and conversion goals.
- Ability to troubleshoot and solve problems quickly, especially under tight deadlines.
- Proactive attitude with a passion for staying updated on the latest trends and best practices in digital marketing and lead generation.
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