Senior Marketing Executive Klang

7 days ago

Klang Municipal Council, Malaysia Hiredly X Full time

Job Description:

1.Strategic Brand Leadership

  • Brand Development: Develop a strategic vision for each brand, focusing on defining its unique identity, target audience, and value proposition.
  • Market Positioning: Ensure that each brand remains distinct and relevant by understanding its place in the market, recognizing target demographics, and adjusting brand messaging and positioning as needed.
  • Trend Responsiveness: Stay informed on industry trends, consumer behavior changes, and market shifts, making brand strategy adjustments to keep the brand competitive and future-focused.

2.Sales and Revenue Growth

  • Sales-Driven Campaigns: Implement campaigns aimed at achieving sales targets and growth objectives, with a focus on driving conversion through the website and other e-commerce channels.
  • Revenue Optimization: Identify and pursue opportunities for increasing average order value, conversion rate optimization, and repeat purchase rate.
  • Cost Efficiency: Monitor and manage budget allocation for campaigns, ensuring optimal returns on investment for each initiative.

3. Customer Engagement and Experience

  • Customer-Centric Approach: Focus on understanding customer needs and preferences to create tailored, value-driven marketing strategies.
  • Enhancing Brand Loyalty: Develop programs and content to drive customer loyalty, including rewards programs, customer testimonials, and engagement initiatives that foster a community around the brand.
  • Experience Optimization: Ensure a seamless, high-quality customer experience on all brand touchpoints, including website, social media, and email, to enhance user satisfaction and drive retention.

4. Data-Driven Decision Making

  • Performance Tracking: Analyze sales data, customer behavior, and campaign performance to assess success and make informed, data-backed decisions.
  • KPI Management: Set, monitor, and report on key performance indicators, such as sales growth, conversion rate, customer acquisition cost, and return on ad spend.
  • Continuous Optimization: Use insights to continually refine brand strategies, campaign approaches, and operational processes to improve brand performance.

5. Brand Visibility and Awareness

  • Campaign Planning and Execution: Design monthly campaigns (digital and offline) to increase brand awareness, customer acquisition, and engagement.
  • Content and Marketing Alignment: Ensure consistency across all brand content and messaging, maintaining alignment with the brand's core identity and values.
  • External Partnerships: Manage and collaborate with external vendors, influencers, and media partners to expand brand reach, improve engagement, and increase visibility.

6. Cross-Functional Collaboration

  • Vendor Coordination: Work closely with external vendors, agencies, and freelancers to ensure that marketing efforts align with brand strategy.
  • Team Collaboration: Partner with internal teams, such as product development, customer service, and operations, to create cohesive brand experiences.
  • Stakeholder Communication: Present regular updates to senior management, including performance insights, campaign results, and strategic recommendations for future growth.

Requirements:

1. Work Experience

  • E-commerce or Brand Management Experience: At least 3-5 years of experience in e-commerce, brand management, or digital marketing, ideally with a focus on consumer brands or retail.
  • Campaign Management: Proven track record of developing, executing, and managing successful campaigns aimed at increasing online sales and brand presence.

2. Technical Skills

  • E-commerce Platforms: Familiarity with popular e-commerce platforms (e.g., Shopify, Shopee, Lazada) and familiarity with influencer partnerships or affiliate marketing to grow brand awareness.
  • Digital Marketing Tools: Proficiency in using digital marketing tools for campaign management and performance tracking, such as Google Analytics, Google Ads, Facebook Ads Manager, or other analytics platforms.
  • Data Analysis: Ability to interpret data and analytics to inform decision-making, optimize campaigns, and report on KPIs.

3. Soft Skills

  • Analytical Mindset: Strong problem-solving abilities with an analytical mindset for evaluating data and making data-driven recommendations.
  • Communication and Presentation: Excellent verbal and written communication skills, with the ability to present insights and strategies clearly and persuasively to stakeholders.
  • Creativity and Adaptability: Ability to think creatively to develop engaging and effective brand strategies, along with adaptability to respond to changing market trends and consumer needs.
  • Project Management: Strong organizational and project management skills to juggle multiple campaigns, deadlines, and priorities effectively.
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