Product Marketing

4 weeks ago

Klang, Selangor, Malaysia ZEISS Group Full time

Purpose of this position / Position summary

The Product Marketing & Training Manager is required to oversee and supervise the strategy, planning, and managing the product lifecycle management including new products pipeline/launch. He/She will need to monitor the market and develop competitive analyses to facilitate sales growth and ZEISS market share. He/She leads the product and selling trainings to ensure that touchpoints across the customer journey are engaging, efficient, and effective, focusing on increasing customer satisfaction rates and customer loyalty while using a variety of methods to engage with customers including complaints.

Primary duties and responsibilities

Product Management

  • Lead in Product Lifecycle Management for VIS portfolio (Lenses, VTS, and Cleaning Solutions).
  • Collaborate with key stakeholders (Sales, Marketing, Finance, RA, and relevant Global Team) to drive the new product launch execution, including competitive analyses, pricing strategy, forecast, and Demo Sample lenses as necessary to support the new product launch.
  • Work closely with Brand Marketing in Product Catalogue Development & B2B materials development.

Responsible for overseeing the hiring and training of Product Sales Training Specialists to ensure an effective workforce.

Supervise the activities of the team to ensure their interaction with customers reflects positively on the company.

Support the team in managing B2B & B2C customers when required.

Utilize digital platforms to reach out to customers to help resolve issues and provide quick responses to inquiries.

Improve productivity of the team through digital transformation and platforms to enable the team to provide value-added services to customers, thereby enhancing the customer experience with ZEISS (Microsoft Teams, Salesforce, etc.).

Training

Develop training modules and programs for the Optical channel (ECPs & Frontliners) in the retail environment, associations, and universities if needed.

Work with the Product Sales Specialist to conduct training sessions on lenses or VTS machines for identified & potential business partners through the sales team.

Develop competitive analysis for different products to overcome objections/barriers.

Develop and conduct internal training for commercial and non-commercial staff.

Responsible for driving MyVision Experience by ZEISS (Customer Journey) implementation with ZVC and ZVE partners.

Develop and define an onboarding program for new onboard customers.

Support the sales team in providing the best ZEISS experience to business partners at ZEISS Customer Center.

Develop and execute customer experience surveys, NPS scoring, and satisfaction scores on customer opinion of rendered services and identify areas for improvement.

Develop and execute the go-to-market strategy for the Myopia Management portfolio, shaping the market with the new portfolio (benchmarking and positioning), myopia management tool(s), and B2B/B2C education/awareness programs and channel penetration (optical and hospital).

Work within the team and across functions for the launch, rollout, and growth of the Myopia Management.

  • Compliance & SOP Lead & work closely with the direct manager and key stakeholders to ensure compliance with all legislation and regulations relevant to the local market. Implement plans and programs to continue to meet all compliance requirements i.e., GDPMD, ISO, etc.
  • Review and optimize relevant standard processes to meet company/market legislative requirements while balancing business efficiency and customer engagement.

And any other duties and responsibilities as assigned by the management.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Training and Marketing
Industries
  • Machinery Manufacturing
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