Marketing Manager, Malaysia

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia MAKE UP FOR EVER Full time

MAKE UP FOR EVER is a collective of makeup artists. We celebrate everyone's unique beauty. We are looking for a talent who is result oriented and enjoys challenges in the retail industry. Reporting to a Brand Manager based in Singapore, you will play a significant role in driving MAKE UP FOR EVER brand growth with strong marketing strategies, aligned with business objectives.

YOUR IMPACT

Full brand accountability in Malaysia; Develop overall marketing strategies for all channels; plan and execute activations to support launches and brand's key bets for total market. Develop strategic marketing plans for the business in Malaysia and then oversee the implementation and execution of the various efforts associated with the marketing plan. This includes evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

YOUR MISSION
  • Strategic Planning: Develop and implement comprehensive marketing strategies to achieve the brand's objectives. Conduct market research to identify trends, opportunities, and competitor activities.
  • Campaign Management: Plan and execute marketing campaigns across various channels, such as digital, social media, traditional advertising, and events. Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.
  • Brand Management: Oversee the development and maintenance of the company's brand identity. Ensure consistent messaging and branding across all marketing materials.
  • Team Leadership: Manage and lead the marketing team by providing guidance and support. Collaborate with cross-functional teams, such as sales and education, to align marketing efforts with overall business goals.
  • Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Track expenses and report on the effectiveness of marketing initiatives.
  • Digital Marketing: Oversee digital marketing efforts, including website management, SEO, SEM, and social media. Stay updated on digital marketing trends and incorporate relevant strategies into the overall marketing plan.
  • Public Relations: Build and maintain relationships with media outlets and key industry influencers. Manage public relations efforts to enhance the company's image and handle crisis communications when necessary.
  • Analytics and Reporting: Utilize data analytics tools to measure and analyze the performance of marketing activities. Prepare regular reports for management, highlighting key performance indicators and areas for improvement.
  • Product Management: Ensure accuracy in forecasting of new products and timely submission. Steer identified category's leadership in identifying new opportunities.
  • Market Segmentation and Targeting: Identify target customer segments and tailor marketing strategies to effectively reach and engage those audiences.
  • Regulatory Compliance: Stay informed about relevant marketing regulations and ensure that all marketing activities comply with legal requirements.
  • Innovation and Adaptation: Stay abreast of industry trends and innovations and incorporate new and creative approaches into marketing strategies.
  • Networking: Represent the company at industry events, conferences, and trade shows to build relationships and promote the brand.
WHAT YOU OFFER
  • Possess a recognized university degree, preferably in Marketing / Business.
  • At least 5+ years of marketing experience with exposure to digital and direct response marketing in cosmetics/beauty.
  • Critical thinking and problem-solving skills.
  • Creativity and writing skills.
  • Communication skills and networking.
  • Good organization and planning skills.
  • Good teamwork skills.
  • Ability to understand consumer needs and the sales process.
  • Deep understanding of the wide variety of marketing channels.
  • Know the technology.
  • Willingness to learn.
  • Groomed and understand luxury.
WHAT WE OFFER

A challenging role in a fast-moving, ambitious environment, with daily learning opportunities and passionate team members. Beyond this role, your development is a pillar of our ambition. MAKE UP FOR EVER as part of LVMH, offers a career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Management
Industries
  • Personal Care Product Manufacturing and Retail
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