Vertical Marketing Manager, Water Quality Asia Pacific
3 weeks ago
At Hach (www.hach.com), we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.
Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us
Hach is proud to be a Water Quality company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World's Most Vital Resources.
ROLE DESCRIPTION
The Vertical Marketing Manager (VMM) is responsible to drive regional revenue growth in assigned market(s) in alignment with Hach's commercial plan. This includes understanding market drivers and opportunities, the interconnectedness of Hach's solutions and developing and executing strategies to drive growth in existing and adjacent markets. A successful VMM is customer focused, strategic, action oriented, has a strong organizational agility and leads by influence to identify and implement growth initiatives. Reporting to the Marketing Director AAPC within the APAC Marketing team, the VMM actively brings customer centricity to commercial activities by gathering VOC to understand customer pain points and understands and leverages the relevant Veralto Enterprise Systems (VES).
What You'll Be Doing (Job Responsibilities)
- Driving growth by leading the vertical strategic plan for the respective municipal market.
- Collaborating cross-functionally with the marketing, sales and service leaders to achieve growth targets for Hach's core markets in APAC region.
- Analyzing customer requirements, market trends, and the competitive environment in the targeted customer segment to identify opportunities and threats and translates them into insights, strategies and actions.
- Collaborate with Hach global and regional APAC marketing team to develop marketing plans and strategies for the further growth of the core business, market expansion, the introduction of new products and the penetration of new distribution channels.
- Drive cross-functional alignment with the rest of the marketing team, sales, and service, bringing customer centricity to all commercial activities by gathering VOC to understanding customer pain points.
- Achieving the strategic goals for Hach's products via Product Life Cycle Management by partnering with Product management team to drive new product launches in APAC.
- Travel (Required Estimated % of Time): 30%
What We Are Looking For (Skills & Qualifications)
- Bachelor's degree required preferably in Business, Marketing or Engineering degree.
- Desired 8+ years of progressive work experience in Marketing with demonstrated ability to drive growth initiatives by working cross-functionally in an international matrix organization.
- Strong critical thinking skills; ability to synthesize data and facts to draw logical and actionable conclusions combined with good intercultural communication skills.
- Strategic and growth-oriented mindset, collaborative working style, and customer centricity.
- Self-motivated and keen to drive for execution and results.
- Demonstrated proficiency in time and project management skills; ability to manage multiple projects across critical yet often fluctuating deadlines – and with sometimes minimal and/or ambiguous input from stakeholders.
- Strong organizational and prioritization skills with attention to detail.
- Thrives in a fast paced, high demand environment.
Nice to have experience
- MBA degree strongly preferred.
- Experience in the areas of product management, business development and/or sales and service function.
- Experience in product planning, the definition and introduction of products, the standardization of product portfolios as well as the promotion of the marketing of products.
What's In It for You
- You will play an integral part in shaping the OpCo and the whole platform's business in Asia, one of strongest and highly visible region with many untapped opportunities.
- You will work with a team where the goal is to create an environment of continuous-improvement, wellness, and open, honest, two-way communication.
Diversity, Equity, and Inclusion | Veralto: At Veralto, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Veralto and all Veralto Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
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