Associate Product Marketing Manager

7 days ago


Kuala Lumpur, Malaysia Traveloka Full time

**Responsibilities**:

- Support and assist Product Marketing Lead in crafting the Marketing Strategic Planning and orchestration of the plan to reach an agreed objectives and key results.
- Responsible for being a go-to-person marketer in managing app health metrics and performance in Singapore plus Malaysia and Philippines.
- Monitor and push Platform metrics (e.g. DAU, MAU, Stickiness) and consumer segments to achieve desired performance.
- Regularly monitor and evaluate user and consumer lifecycle to drive for customer maximization and retention goals.
- Responsible for periodic evaluation of the content & channel performance metrics for improvement.
- Together with the product team, monitor and push for feature adoption rate and funnel to funnel conversion rate to ensure user centric product-market fit..
- Lead marketing campaign and collaborate with cross function stakeholders.
- Managing projects including setting up the target & budget, optimizing and tracking the deliverables

**Requirements (Education Technical Skills, Relevant Experiences)**:

- Have at least 3+ years experience as product or brand marketing in either tech companies or fast moving consumer goods industry, or management consultancy.
- Based in Malaysia and understanding local wisdom is a must.
- Passion in data-driven marketing and creating demand growth.
- Excellent English communication at professional setup.
- Strong logical, analytical, problem-solving skills, and creative thinking.
- Proficiency in calculation spreadsheet (Excel, Google Sheet) and presentation program (PowerPoint, Keynote, or Google Slides)
- Familiarity with Google Analytics and/or any quantitative dashboard (e.g. DOMO, Tableau)
- Self-driven, love challenges, have entrepreneurial spirit and a resourceful person to get things done right.
- Strong sense of ownership and accountability, with good attention to details
- Good interpersonal skills and ability to work well in a rapid changing environment
- Experience in working independently and hands-on marketer. Understanding of brand and product management is a must.
- Customer centric approach on business and go to market strategy building.
- Familiar with product lifecycle and customer lifecycle marketing.
- Proven track record in project management.
- Bachelor's degree from a reputable university; MBA is a plus.
- Speaking or understanding Chinese / Mandarin is a big plus.
- Able to perform digital performance marketing; e.g. Ads Network is a plus.



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