Associate Product Marketing Manager

2 days ago

Kuala Lumpur, Malaysia Google Full time

Minimum qualifications:

- 1 year of work experience in a consumer marketing at a blue-chip consumer packaged goods, consumer electronics, consumer technology company, or consulting or agency experience at a firm.
- Ability to speak and write in English fluently

Preferred qualifications:

- Solid understanding of Google’s suite of ad solutions and the consumer/creator of YouTube
- Excellent communication and presentation skills with the ability to comfortably communicate cross-functionally in a structured and clear manner to influence outcome
- Excellent project management and organizational skills to manage, coordinate, and track multiple simultaneous projects and deliverables in a highly dynamic environment
- Proactive, can-do attitude with a passion for innovation and thinking outside the box
- Ability to speak and write in Malay fluently

**About the job**:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The Google Marketing team is responsible for marketing the company's product portfolio to end users, partners, and customers globally. Within Google Marketing, Large Customer Marketing (LCM) helps companies thrive online and build a healthy digital economy. In this role, you will help businesses succeed through thought leadership, driving fast-paced growth of Google in Malaysia and Singapore, and working with teams globally.

As an Associate Product Marketing Manager for Ads Marketing, Large Customers in Singapore and Malaysia, you’ll be responsible for the strategy, planning, and communication of Google’s thought leadership in digital, to support the sales teams in driving advertising business from large advertisers and agencies.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

**Responsibilities**:

- Identify and develop innovative marketing strategies and plans to drive large advertiser and agency engagement and Google Ad solutions adoption.
- Ideate, develop, and execute scalable marketing initiatives to enable practitioners with digital marketing skills inclusive of Google Ad solutions.
- Grow engagement of advertisers and agencies in Google’s primary content marketing channels, such as Think with Google and product newsletters
- Manage events that bring together advertisers and agencies to support the growth of top advertisers across our markets. Work closely with cross-functional stakeholders to prioritize projects and measure programs.
- Create a local point of view and go-to-market strategies on global narratives around Google Ad solutions and new product launches. Inspire and build confidence among advertisers and agencies through local research, insights, and case studies; often via amplification in local press and social media.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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