Brand Manager
2 weeks ago
**Major Duties and Responsibilities**
- Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
- Develop portfolio selling for the therapeutic area, aligning the brands, and enabling the sales team to meet sales/market share targets.
- Build a strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the TA portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
- To effectively manage key opinion leader relationships to support continuous education and disease updates to healthcare professionals and specialists.
- Support business development in the expansion of TA portfolio by identifying and developing fact-based business cases for new products with the business development team.
- Provide product training and role-play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance, and business development for integrated marketing campaigns, new product developments, etc.
- Support the product listing for institutions (government and private hospitals)
**Knowledge, Skill & Experience**:
- Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in a multinational company environment
- Good knowledge of computer-based programs including excel, graphics & PowerPoint presentations.
- Good interpersonal, presentation, and cross-functional skills.
- Strong analytical and influencing skills.
**Minimum Qualification**:
- Degree in pharmacy, nutrition, science, or equivalent
- Sound understanding or qualifications in marketing-related principles.
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