Brand, Marketing
9 months ago
How will your ideas contribute to shaping what’s next?
- As our Brand, Marketing & Communications Advisor - Digital Communications, Asia, you will be a savvy marketing communications professional who is passionate about all things digital. Reporting to the Brand, Marketing & Communications Business Partner, Asia, this role will be responsible for:
- Partnering with the local teams to develop
- _digital marketing campaigns_ to promote the Asia business. Collecting and analysing data, deriving insights and optimising digital marketing strategies.- Developing a comprehensive
- _social media strategy_ to enhance brand visibility and engagement. Establishing a year-round digital content social calendar for Asia.-
- Creating and optimising
- _high-quality content_
- s_ for social media platforms and website. It includes blog posts, project profiles, country landing pages and thought leadership etc.-
- Sourcing content to help with
- _localising Asia on the Aurecon website_, including imagery.-
- Ensure that
- _all content is optimi_
- s_
- ed for SEO_, including meta titles and descriptions, internal linking, and keyword usage.-
- Utilising
- _meta-analytics_
- and other data sources_ to track performance, measuring engagement and identifying areas for improvement. Providing regular reports and insights to inform future content strategies.-
- Staying abreast of the
- _latest _
- m_
- eta trends, algorithms, and best practices_. Continuously research and experiment with new reel creation, editing techniques, and audience engagement strategies.-
- Developing a collaborative and co-creative working relationship with the Group Digital Communications team to ensure alignment with best practice and overall Digital Communications strategy.What are we looking for from you?
- As well as experience in a similar role:
- Tertiary education in marketing, communications, or related fields.-
- Relevant experience in a digital marketing, social media, and content management.-
- Familiar with social media platforms, including LinkedIn, Twitter/X, Facebook, Instagram, and WeChat.-
- Knowledge about social media trends and best practices. A proven track record in increasing follower growth, reach and engagement, and lead volume across social media channels is an advantage.-
- Familiar with analytics tools such as Hootsuite or similar platform, and able to provide actionable insights.-
- Excellent written and verbal communications skills, with the ability to adapt messaging for different platforms and target audiences.-
- Critical thinking skills along with superior attention to detail-
- Ability to work in a fast-changing environment, under pressure and meet deadlines
-
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