Senior Brand Marketing Manager

5 days ago


Petaling Jaya, Selangor, Malaysia LE CLASSIC HAIR STUDIO Full time

Job Profile

As a Senior Brand Marketing Manager at LE CLASSIC HAIR STUDIO, you will be responsible for developing and executing strategic marketing plans to drive business growth and brand awareness. You will lead cross-functional teams to create engaging content, manage social media platforms, and analyze data to inform marketing decisions.

About the Role

  • Possess a Diploma/Degree in Marketing/Mass Communications/Advertising or any related fields.
  • Minimum 1-2 years of relevant working experience.
  • Good command of English; candidates who can converse in Mandarin will be an added advantage.
  • Prior experience in a Marketing/Advertising agency is preferred.
  • Strong understanding of social media platforms (i.e., Facebook, Instagram, YouTube, TikTok, 小红书) and their algorithms.
  • Excellent writing and communication skills, for copywriting purposes.
  • Strong understanding of SEO, PPC, social media marketing, and email marketing.
  • Proficiency in using marketing automation tools (e.g., Hootsuite, Mailchimp, Zoho).
  • Basic knowledge of design and editing software (e.g., Cap Cut, Adobe Illustrator, Adobe Premier Pro etc) will be an added advantage.

Key Responsibilities

  1. Strategy Development:
  • Develop and execute strategic marketing plans to drive business growth and brand awareness.
Team Leadership:
  • Lead cross-functional teams to create engaging content, manage social media platforms, and analyze data to inform marketing decisions.
Content Creation:
  • Create high-quality content like blog posts, articles, and social media content.
  • Optimize content for search engines (SEO).
  • Develop and manage content calendars.
Analytics and Reporting:
  • Use analytics tools to track website traffic, social media engagement, and campaign performance.
  • Generate regular reports on marketing performance.
Brand Awareness:
  • Monitor brand reputation online.
  • Respond to customer inquiries and feedback.
  • Implement strategies to improve brand awareness.

Working Conditions

  • Monday to Friday, 10 AM to 7 PM.
  • Monthly performance incentive and commission.
  • Employee discounts on salon services and products.
  • All gazetted public holidays observed.
  • Strong team spirit; collaborative and supportive working environment.
  • EPF, SOCSO, EIS Contribution.
  • Training Provided.
  • Performance Bonus.
  • 5 Working Days.


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