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Senior Brand Manager

1 month ago

Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Senior Brand Manager…

  1. Develop and implement the entire consumer and medical marketing programme for advertisable brands. Monitor brand performance and manage the expenditure.
  2. Understand the portfolio's market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable marketing and brand plans.
  3. Propose, implement and oversee projects that create a clear product positioning and increase market share.
  4. Manage product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan and key targets.
  5. Manage the timely preparation of annual OPL plans, revisions and dynamic forecast.
  6. Clearly identify and communicate effectively brand priorities to the field team, Category Manager, Account Managers, pharmacy agent and distributors.
  7. Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders.
  8. Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with local technical support, and drive the realization of new product development projects.
  9. Manage the brand's marketing, promotional, product development and PFME budgets.

What will make you successful

  1. Degree graduate with 8 years experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill.
  2. Experience in managing a portfolio of FMCG brands, products and projects.
  3. Managed independently under challenging/demanding market environments to achieve and exceed goals.
  4. Has experience of working with cross-functional groups.
  5. Has developed and implemented business strategies aimed at increasing brand competitiveness for nutrition products.

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

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