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Brand Ambassador
6 months ago
1. Key responsibilities include conducting Brand Education, supporting implementation of all promotional activity & events, building strong relationships and win share of mind with key influencers and amplify all activities through social media platforms. 2. Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristics/heritage. 3.Execute a mentoring programme with key trade customes and in particular bartenders, bar managers, and mixologists. 4. Identify and conduct tastings/education for forget groups of consumers/opinion leaders. 5. Working with the local sales and marketing teams, identify and targets bars, night-clubs and restaurants for further developments. 6. Build relationships with the outlet including customer and trade promotions, bar staff education and brand visibility. 7. Convert target consumers and influencers to the brand through tasting and brand education. 8. Keep an on-going relationship with key flagship bars. 9. Represent the brand at key events. 10. Support the local team in the retail business where possible, with brand visibility, education and communication. 11. Support implementation, tracking and evaluation of planned promotional activity in the trade. 12. Propose, present, and trial new brand initiatives, either international best practice or locally-developed. 13. Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics to the local brand team and Royal Salute. 14. Complete monthly report in line with Royal Salute format for circulation to PR Marketing and Royal Salute comprising of environment analysis, market trends, brand performance and specific ambassadors. 15. Develop and manage local social media campaigns, to target consumers, bartenders and key contacts. 16. Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.
The Pernod Ricard House of Brands is comprised of: The “Top 14” spirits and champagne brands, including: - 2 global icons: Distributed across all channels, they are priority growth drivers in each of the Group’s markets and therefore receive substantial advertising and promotional investment. - 7 strategic Premium spirits brands: Destined to become the global icons of tomorrow, these seven brands are distributed in all channels. They are supported by significant investment, which is targeted according to local market conditions. - 5 Prestige spirits and champagne brands: Flagships of the Group’s Premiumisation strategy, they are particularly appealing to consumers who are drawn to luxury and expect an exclusive and privileged relationship. They are mainly offered in select channels (wine merchants, prestigious establishments, etc.). 4 priority Premium wine brands: Increasingly popular during moments of consumption previously reserved for spirits, such as the aperitif, priority wines have been grouped by Pernod Ricard into one organisation in order to develop a global portfolio strategy. 18 key local spirits brands: Through their strong local presence, particularly in the off-trade segment, they ensure the Group’s leadership in strategic markets.
Bachelor's or Equivalent
