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Account Director

1 month ago

Kuala Lumpur, Malaysia Ogilvy Public Relations Full time

Ogilvy Public Relations
- Kuala Lumpur, Malaysia
- Job Posted Date: 04/25/2024

**About Ogilvy**:
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

**About the Role**:
An Account Director should be an experienced, broadly capable project and account manager who handles a wide range of assignments, projects and/or clients with a high degree of success and independence. She/he has strong client relationships and is considered a company leader.

An Account Director has demonstrated high-level professional knowledge and skills. She/he is able to manage a piece of a large account or a few smaller ones, with little top cover from her/his Group Account Director, General Manager and/or Managing Director, as well as the staff assigned to the business. She/he should have strong project management, budgeting, counseling, programming, people management and business development skills with increased emphasis and demonstrated success in building business and people. She/he has the confidence and support of client contacts and strong relationships with the client organization. As a firm wide leader, an Account Director demonstrates the ability and wherewithal to deliver on our vision, performance requirements and growth projections. An Account Director has strong relationships with and the confidence of the client. There is no time limit on the Account Director position

**What You’ll Do**:
An Account Director meets all the responsibilities and expectations of a Senior Account Manager and:

- Sets and manages client expectations.
- Develops and manages projects/programs, including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines.
- In managing account team ensures that work is delegated to the appropriate experience levels within the team structure.
- Independently handles several small accounts or major projects of a large account, directing much of the day-to-day work with assistance from more senior staff as appropriate.
- Is the client contact for the full account and ensures that agency points of contact grow over time.
- Develops presentations for clients relative to project management/program status.
- Ensures that the team(s) is appropriately informed and involved in projects.
- Anticipates and leads in the resolution of emerging account problems.

Professional Skills
- Has depth and diversity of account experience that informs public relations counsel.
- Has full understanding of public relations and a consistent track record of achieving public relations objectives.
- Understands business trends for industry segment/products.
- Responsible for overall development of programs based on team input.
- Directs development of range of materials developed by account team including client memos, press releases, speeches, articles, brochures, presentation and collateral materials.
- Efficiently and effectively plans and manages large-scale events.
- Develops and guides media relations strategy.
- Applies specialized industry expertise to client work.
- Has established a circle of industry editorial, investment community, professional and/or third-party group contacts.
- Has strong presentation skills and demonstrated ability to play a leadership role in a wide range of presentation settings.
- Anticipates and develops solutions to client needs and problems.
- Provides strong leadership in building effective, productive account teams.

Financial/Administrative
- Develops accurate project budgets and monitors them effectively.
- Oversees timely development and distribution of bills and activity reports.
- Follows-up with clients on collections and other financial and administrative details.
- Completes timesheets daily and otherwise acts in accordance with company policies and procedures and ensures the same for the team.
- Contributes to forecasting/projections done by more senior managers.
- Meets Account Director billability targets and ensures the team does the same for their levels.
- Is gaining awareness and understanding of our contractual agreements and their impact on agency procedures.

People Management
- Participates with senior managers in hiring, assessment and career development activities.
- Identifies strengths and weaknesses of direct reports and team members, providing day-to-day counseling on job performance and career development as appropriate.
- Manages timely performance appraisals for direct reports.
- Manages staff to maximize productivity and individual, team and financial performance.

Business Development
- Provides leadership in growing existing accounts.
- Identifies and pursues opportunities for developing new business within and across company offices and practice areas.
- Provides leadership in developing and presenting new

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