Marketing Specialist

1 week ago

Kuala Lumpur, Malaysia GENO Management Full time

Position : Marketing Specialist

Salary : RM 3,400 - RM 3,700

Working Hours : 9.00am - 6.00pm

Location : Petaling Jaya

**Job Scope**
- Create and support the day-to-day execution of ad campaigns across Facebook and Google Ads platforms, including ad copy, creative assets, targeting, optimisation and budget management, to achieve departmental KPIs.
- Own the optimization and management of multiple paid channels, such as campaign structure, targeting improvements, strategy implementation, and campaign analysis.
- Conduct A/B testing of ad copies, creatives, and audiences to optimise campaigns using data-driven decision-making.
- Work cross-functionally with all stakeholders, including marketing teams across the group, sales team, and account management team, to align marketing strategies with business goals.
- Gain an overall understanding of customer and consumer behaviour, upcoming campaigns, new products, and enhancements.
- Stay up-to-date on digital advertising and marketing trends and make recommendations accordingly.

**Requirements**:

- Bachelor's degree in marketing or related field, with at least 2 years of relevant working experience.
- Preferable to have 1-2 years' experience in paid ads.
- Strong English with good writing abilities and good communication skills.
- Experience with Facebook and Google advertising, including performance solutions such as conversion campaigns, custom audiences, and tag management.
- Data-driven and proven ability to analyse data for insights using Google Analytics.
- Detail-oriented, with strong demonstrated project management capabilities.
- Strong self-starter, with excellent interpersonal skills and the ability to interact with stakeholders effectively.
- Able to multitask effectively and manage multiple campaigns or projects concurrently.

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