Digital Marketing and Social Media Content Creator

7 months ago

Kuala Lumpur, Malaysia Marriott International, Inc Full time

**Job Number** 24081070

**Job Category** Sales & Marketing

**Location** Le Méridien Kuala Lumpur, 2 Jalan Stesen Sentral, Kuala Lumpur, Wilayah Persekutuan, Malaysia VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

**Digital Marketing**

Manage online marketing initiatives for the hotel. Plan and execute marketing campaigns at a property level, enabling a customized and need based online marketing. Core role is to optimize the website marketing, manage the use of the Marriott Communications tool, online content management tools for third parties &/or Marriott branded websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting.

**Social Media Content Creator**

The Content Creator role involves crafting compelling marketing copy, generating industry-related content, and promoting our brand on social media. In charge of creating engaging, on-brand content from concept to delivery, helping to enhance the brand presence and drive audience engagement across multiple platforms.

**RESPONSIBILITIES**:

- Write, review, edit, and update content for hotel websites and marketing materials while adhering to brand guidelines.
- Conduct research and interviews to understand current trends and perceptions and contextualize findings.
- Engage consumers and respond to inquiries or complaints via social media platforms
- Monitor social media and website metrics, utilizing SEO to increase traffic.
- Create and manage various forms of social media content for platforms like Twitter, Facebook, Instagram, and YouTube..

**REQUIREMENTS**
- Strong knowledge of social media trends, hashtags, and engagement strategy
- Ability to turn a concept into compelling content
- Ability to work independently and as part of a team.
- Proficient in Microsoft Office and familiarity with graphic design software is a plus.
- Knowledge of SEO and web traffic metrics.

**MARKETING INITIATIVES MANAGED BY THIS ROLE INCLUDES**:

- Online advertising campaigns
- Marriott website, including auditing, and other relevant marketing channels
- Local and regional third party relationship

**THIRD PARTY ACCOUNT MANAGEMENT**
- Act at the primary point person for all local and regional third party accounts
- Plan and execute tactical marketing plan through strategic channels according to brand strategies
- Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._

At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savour the destination. We provide authentic, chic and memorable service along with experiences that inspire guests to savour the good life. We’re looking for curious and creative people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create memorable experiences, we invite you to explore career opportunities with Le Méridien. In joining Le Méridien, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose,** belong** to an amazing global team, and **become** the best version of you.

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