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Digital Marketing Strategist

7 months ago

Kuala Lumpur, Malaysia ASIA MEDIA GROUP BHD Full time

Assisting in the formulation of strategies to build a lasting digital marketing connection with clients. Planning and monitoring the ongoing company presence on all digital platforms. Launching optimized online advertisements to increase conversation and brand awareness.
- Conduct necessary research for client research on market trends, brand audiences, and competitors and provide suggestions for improvement.
- Be responsible for creating strategic marketing/communications plans to meet the KPIs set in the yearly strategy.
- Measure & Audit ROI and KPIs of new and existing digital marketing campaigns
- Identify and understand the wants, needs, and motivations of key audiences for the client's brand.
- Take initiative by reviewing work and recommendations in light of analytics for strategic accuracy and determining the next steps.
- To create and distribute compelling social content across digital platforms, including new and emerging sites.
- Assist in proposal and idea creation for prospective clients.
- Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- Analyses social media campaigns and determines efficacy and areas for social media campaign improvement.
- Plan, execute, monitor, and optimise paid digital campaigns (Meta ads, TikTok ads, Google ads & YouTube ads) to drive targeted traffic and conversions.
- Monitors and develops reports on competitor activity within social media spaces.
- Research products, services, and current strategies to identify new opportunities.
- Analyse web traffic metrics and suggest solutions to boost web presence.
- Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
- Build strong community relationships through the brand’s social media interaction.
- Keep up to date with our audience’s preferences and proactively suggest new campaigns.
- Liaise with Marketing, Sales, Design, and Content teams to optimise brand awareness and ensure brand consistency.
- Establish best practices in digital marketing.
- Make recommendations and present briefs regarding emerging opportunities and new media.
- Build, plan, and implement the overall digital marketing strategy.
- Oversee all the company's social media accounts.

**Job Types**: Full-time, Permanent

Pay: From RM4,000.00 per month

**Benefits**:

- Flexible schedule
- Opportunities for promotion
- Professional development

Supplemental pay types:

- Performance bonus
- Yearly bonus