Digital Marketing Strategist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia RiceBowl Full time

RiceBowl is seeking a highly skilled Digital Marketing Strategist to join our team.

Job Summary

We are looking for an experienced digital marketing professional to lead the development and execution of our online marketing strategies. As a Digital Marketing Strategist, you will be responsible for creating and implementing campaigns that drive engagement, conversions, and revenue growth.

About You

To be successful in this role, you should have a strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, and content creation. Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools is also required.

In addition to your technical skills, you should possess excellent communication and copywriting skills, as well as an analytical mindset with a focus on data-driven decision-making.

This is a full-time remote position, with some travel required for meetings or events. We offer a competitive salary range of $65,000 - $85,000 per year, based on experience and qualifications.

Responsibilities
  • Develop and execute digital marketing strategies that align with business goals
  • Manage and optimize paid search campaigns, including keyword research and ad copywriting
  • Create and curate high-quality content across digital channels, including blog posts, social media, and email newsletters
  • Analyze website traffic and user behavior to inform data-driven decisions
  • Track and report on campaign performance using Google Analytics and other metrics
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 1-3 years of experience in digital marketing roles, with a focus on strategy and execution
  • Strong understanding of SEO, SEM, and digital marketing concepts
  • Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools
  • Excellent communication and copywriting skills
  • Analytical mindset with a focus on data-driven decision-making
Preferred Qualifications
  • Experience with CRM software and email marketing platforms
  • Ability to work independently and as part of a team
  • Knowledge of content management systems and basic HTML
What We Offer
  • Competitive salary range of $65,000 - $85,000 per year
  • Full-time remote position with flexible working hours
  • Opportunities for professional growth and development
  • A dynamic and supportive work environment


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