Marketing Strategist
3 weeks ago
We are seeking an experienced Marketing Manager to join our team in Kuala Lumpur, Malaysia. The ideal candidate will have a strong background in marketing communications and branding roles.
Key Responsibilities:- Develop and execute targeted marketing strategies for the Asian region, focusing on Chinese-speaking communities.
- Identify and secure partnerships with sponsors, influencers, and media partners to drive sponsorships and collaborations.
- Leverage existing relationships with Chinese-language media and writers to ensure strong media coverage for company events and tournaments.
- Create high-quality content for marketing campaigns, ensuring consistent messaging across all channels and audiences.
- Oversee marketing activities at events, working with the operations team to ensure timely distribution of marketing materials.
- Implement campaigns for player growth, promotions, paid ads, and loyalty programs, tailored to both new and returning players.
- Collaborate with designers to create marketing assets and maintain brand consistency in all creative outputs.
- Work with the marketing team to align on strategy, providing guidance and feedback as needed.
- Analyze marketing performance and adjust strategies accordingly.
- Strong background in marketing communications and branding roles, with knowledge of social media and trends.
- Ability to analyze marketing performance and adjust strategies accordingly.
- Highly organized with the ability to manage multiple projects.
- Must be willing and able to travel frequently to event locations (5-7 trips per year, each lasting 10-14 days).
- Strong networks with Chinese-language media and social media platforms preferred.
- Fluent in English and Chinese with strong verbal and written skills.
The salary for this role is up to RM15,000 per month, based in Kuala Lumpur. Working days are Monday to Friday, from 9am to 6pm.
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