Product Marketing Strategist for Telecom Sales Enablement
5 days ago
Job Summary:
We are seeking a skilled Product Marketing Strategist to join our dynamic team at Axiata Digital Labs, a B2B software company in the telecommunications industry. The ideal candidate will play a pivotal role in developing and implementing a comprehensive framework for our go-to-market strategy.
About Us:
Axiata Digital Labs is a cutting-edge technology company that empowers businesses to thrive in the digital age. Our innovative solutions help organizations stay ahead of the competition by providing them with the tools they need to succeed.
Key Responsibilities:
- Actively engage in sales enablement workshops to gain deep insights into our solution and market positioning
- Collaborate with cross-functional teams to align product features with customer needs and market demands
- Create a robust framework for crafting compelling messaging and value propositions tailored to our target audience
- Develop a structured approach for producing effective sales collateral that resonates with potential clients in the telecom sector
- Oversee the creation of various sales materials, including:
- Comprehensive sales decks
- Detailed playbooks for the sales team
- Strategic battle cards for competitive positioning
- Informative brochures highlighting key product features and benefits
- Ensure all collateral aligns with our brand guidelines and effectively communicates our unique value proposition
- Craft differentiated messaging that clearly articulates our solution's competitive advantage in the telecommunications market
- Develop in-depth value propositions that address specific pain points of our target customers
- Conduct thorough market research to stay informed about industry trends, competitor activities, and customer needs
- Provide actionable insights to inform our sales strategy and product development
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5 to 10 years of experience in B2B product marketing, preferably in the telecommunications or enterprise technology sector
- Proven track record in developing successful go-to-market strategies and sales enablement materials
- Strong understanding of B2B sales processes and the unique challenges of the telecom industry
- Excellent communication and collaboration skills, with the ability to work effectively with diverse stakeholders
- Proficiency in creating compelling content and translating complex technical information into clear, persuasive messaging
Salary: $120,000 - $180,000 per annum, depending on experience
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