Social Media and Influence Professional

4 weeks ago

Petaling Jaya, Malaysia IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.

Your Role and Responsibilities

As a Junior Social Media professional, you will build and evolve IBM’s social media presence in Japan. You will be responsible for translating IBM’s brand story across the social channels (e.g., LinkedIn, Facebook, YouTube), adapting content for platforms, the Japanese audience and culture, and geo-specific priorities. In this position you will develop and manage day-to-day social posts in partnership with teammates and cross-functional teams, driving plans through execution and measurement.

Your primary responsibilities will include:
Social Media Management:

- Understand and execute on social media strategies that align with IBM’s marketing and communications objectives using a researched approach that considers platform strengths, target audience, and platform best practices
- Under the guidance and support of the social team leader, develop social media content and manage day-to-day posting in key channels (e.g., LinkedIn, Facebook, YouTube, X)
- Monitor and measure social media performance and use data to optimize social media strategy over time
- Leverage deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling messaging and content.
- Develop a keen understanding of how to connect business priorities to culture through intentional social storytelling
- Ensure alignment with IBM’s audit requirements for social posts and collect/record required evidence, such as consent from third-party stakeholders and adherence to copyright requirements

Content Development:

- Take social media post requests from internal stakeholders (business units, marketing, communications) and translate those into compelling messaging for IBM’s target audience
- Develop simple creatives for social media posts such as short videos or infographics

This is a Hybrid role, attendance to the office is requested at least 4 times a week until the team is comfortable with the work environment. Then it can come down to 3 times per week depending on the role.

MYQ22024

MYCHQ24

Required Technical and Professional Expertise
- Experience managing social media accounts, either in-house or at an ad or PR agency
- Experience understanding and executing on the organization’s social strategies
- Knowledge of social media landscape from a brand point of view
- Outstanding communication and organizational skills
- Excellent written and verbal communications in Japanese (Native or JPLT N1-2)
- Experience in working with global stakeholders in English

Preferred Technical and Professional Expertise
- Working knowledge of project management tools such as Slack, Trello, Airtable and Box
- Proficiency with social media management and analytics tools such as Sprinklr and Khoros is a plus
- Graphic and video editing skills (Adobe Photoshop, Adobe Premier Pro)

MCCJBID

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the

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