Media Professional

6 months ago

Petaling Jaya, Malaysia IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.

Your Role and Responsibilities
- Support campaign media strategists by ensuring campaign/product teams are following best practices and optimization recommendations in order to continually improve media’s effectiveness at driving business outcomes.
- Manage paid search intake process for all campaigns supporting IBM’s priority products and services.
- Collaborate with campaign teams to obtain relevant paid media creative asset inputs for media execution. Confirm creative and journey assets align to best practices.
- Paid Media Creative Asset management-in charge of final QA of asset inputs. Transcribe these inputs into the appropriate trafficking systems.
- Understand country digital trends as they aligns to global strategyto optimise local digital experiences for revenue gain.
- Collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. You will develop and execute on tactics that optimize traffic through to conversion
- Work collaboratively with Creative Specialist and aligned campaign teams to keep creative respository up to date.
- Understand the local digital ecosystem and user journeies for priority products in local markets
- Conduct competitive and SEO research, and work with global teams to implement SEO projects for local gains.
- Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders.
- Be well-versed in a broad set of digital tools across web, analytics, seo, and testing.

This is a Hybrid role, attendance to the office is currently required only 3 times per week.

MYCHQ24

Required Technical and Professional Expertise
- Basic experience in paid media cross channel (Paid Search, Paid Social, Display), with 1-2 years of experience at a digital media planning agency preferred
- Data driven - experience with digital/ paid media optimalization; strong analytical skills
- Strong collaboration skills, verbal and written communication skills, outstanding attention to detail, experience with virtual collaboration tools a plus (Slack, Trello)
- Growth mindset and openness to adapt fast and efficiently to change. Ability to absorb learning quickly and act upon.
- Experience with working on multiple projects at once and collaborating with multiple stakeholders.
- Experience with multi market B2B campaigns is a plus.
- Hands on experience with digital channels/ media platforms (Media Math, LinkedIn, Redddit, Twitter, etc) is a plus.
- Experience or familiarity with digital marketing tools a plus: ad servers, DSPs, and paid social and audience management platforms
- High degred of Bhasa language skills
- Experience in Web Strategy or agency equivalent
- Ability to work in a team environment and collaborate with cross-geo teams.
- Creative problem-solving skills
- Strong project management and communication skills

Preferred Technical and Professional Expertise

Experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused

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