Marketing Manager Study Uk

2 weeks ago

Kuala Lumpur, Malaysia British Council Full time

Marketing Manager Study UK

**Date**:12 Jul 2023

**Location**: Kuala Lumpur, East Asia, MY

**Company**:British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.

**Role Purpose**:
To support the Regional Senior Marketing Manager, Study UK in the development and implementation of the cluster/country marketing strategy and plans for Study UK, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the Education team to ensure that marketing programmes enable required business targets.

**Main accountabilities but not limited to the following**:
Strategy and Planning
- Supports the Regional Senior Marketing Manager based in Indonesia to develop and execute marketing plans for Study UK for stakeholders and influencers engagement in the Malaysia and South East Asia region, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
- Plans and executes go to market plans for Study UK across Malaysia and South East Asia, agreeing the programmes, delivery mechanisms, budgets and resources.
- Develops and executes innovative and high impact campaigns in different forms of communication, including building effective relationship with stakeholders and influencers, to support a variety of routes to market and maximise impact and share of voice.
- Deploys the British Council and GREAT brand architecture in line with brand management standards.
- Work with the Senior Regional Marketing Manager to develop and implement digital marketing strategies for South East Asia and Malaysia.
- Manages the day to day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content, working with the marketing hub to ensure optimization of campaigns in support of programme objectives
- Ensures that clear and consistent marketing processes are deployed for cluster/country aligned to agreed global marketing processes.

Consultancy, analysis & problem-solving
- Applies professional B2C and B2B marketing expertise to develop and enhance Study UK marketing strategies, plans and approaches for the cluster/country.
- Applies core technical and professional knowledge to identify and assess current state of Study UK marketing, suggests opportunities for improvement and supports the development of new or improved practice and innovations to drive business growth and reduce duplication.
- Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in UK and in South East Asia and Malaysia.
- Applies analytical approaches to identify and assess new opportunities for marketing initiatives.
- Contributes to the analysis of existing and potential audiences to better inform the cluster/country marketing strategy
- Proactively seeks colleagues and other feedback to monitor satisfaction with the provision of marketing for Study UK and specialist advice and support, enabling improvements to be made where issues are identified.

Business Development
- Supports the implementation of new marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional Study UK marketing strategy.
- Drives a clear focus on audiences and market segmentation.
- Provide expert marketing advice to help business win and shape partnership strategies within the country/cluster.
- Explains to customers and colleagues the need for compliance with agreed marketing policies and processes and produces reports at country level to demonstrate compliance as needed.
- Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance.

Subject/Sector expertise
- Expertise and experience in managing digital marketing campaigns - including
- Formulating social media strategies to expand the reach on various platforms, elevating the engagement level of target audiences
- Experience in working with media agencies to ensure campaign optimisation
- Monitoring,measuring, tracking and reporting on paid and organic marketing campaigns, aligning measurement metrics with agreed marketing KPIs
- Content development for optimum reach to target audience
- Provides proactive professional advice and support to colleagues to ensure local, specifi

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