Marketing Services Executive

2 weeks ago

Bukit Jalil, Malaysia Astro Full time

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”

JOB RESPONSIBILITIES:
RESPONSIBILITIES:
A) Packaging, marketing & promotion of key sellable products and content

1. Develop pricing, packages and sales proposals to monetize key sellable content with brand integration across platforms.

2. Conceptualize the marketing proposition for key content/products in each business/revenue segment to develop marketing materials for trade.

3. Develop and maintain rate card for all new and available products on Radio & Digital platform.

4. Create marketing story and develop videos for social media platforms targeting trade, from conceptualization of storyboard to script development and video production.

5. Plan and manage development of EDMs to promote key content and drive traffic to website.

6. Develop case study and marketing videos for key content or campaigns.

7. Develop and maintain credentials, sales kits, channel profile and viewership updates to aid sales team in day-to-day selling.

8. Collaborate with content group/key stakeholders to develop strong marketing materials and campaigns to ensure maximum revenue generation.

9.Distribute and manage all proposals and sales tool/information on shared drive and AMS website.

B) Digitalization & management of Astromedia marketing channels for portfolio building

1. Drive marketing initiatives to communicate, advertise and market all products and services to trade.

2. Manage trade marketing plan to ensure the communications are aligned with business objective.

3. Develop, manage and update content/information (includes content highlights, sales decks/packages, rate card, research statistics & case studies) on the shared drive and AMS trade website.

4. Plan and develop video content or marketing campaigns to drive followers and engagement on Astromedia social media platforms. (ie FB, IG, YT, LinkedIn)

5. Develop sales kit and market all new digital products or revenue streams, including managing the press releases and launch campaigns.

C) Trade events & engagement campaigns to strengthen relationship with business partners

1. Conceptualize and execute trade events, including development of presentation materials, marketing collaterals and gifts, liaison with internal stakeholders, creative agency and event organiser.

2. Manage industry event sponsorship, sales and marketing/promotional roadshows to enhance trade communication and engagement.

3.Develop post mortem report outlining learnings for future events.

D) Project Management & Development of New Initiatives

1. Understand overall strategic direction of company and objective and partake in the development for any new product and services launch.

2. Take charge in development of marketing plan and value proposition for new products, services and initiatives.

3. Work closely with creative agency to establish overall creative direction and communications, formulate long term plans and activities to build new products or services.

REQUIREMENTS:

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