Digital Campaigner

2 weeks ago

Kuala Lumpur, Malaysia Greenpeace Southeast Asia Berhad Full time

**.**

The Digital Campaigner reports to the Malaysia Senior Programme Manager, co-leads the development, implementation, and evaluation of innovative digital strategies within Integrated Engagement Strategies. The role ensures audience centric, innovative and creative online communications, outreach and engagement across various platforms for Greenpeace’s campaigns and organisational priorities.

The role includes collaborating with regional, country, FR, programme and project teams to analyse learnings from audience insights, external trends, and internal experiences on digital storytelling and utilise industry standard engagement and marketing tools and innovative approaches in order to inform campaign and project design, towards the goal of achieving campaign impact, broadening our reach to target audiences and deepening their engagement over time.

Digital Campaigners collaborate in developing and implementing country level supporter journeys, working with the Program and Fundraising teams, and in particular, with the Public Engagement Campaigners, in order to help grow and maintain our supporter communities, key to the success of organisational and project engagement strategies and plans.

And submit with the Application Form.

**JOB DESCRIPTION.**

**1. DIGITAL STRATEGIES**

Lead the development and implementation of audience centric digital strategies within integrated project communications strategies, working closely with the project team, particularly public engagement campaigners, and digital fundraising specialists to translate campaign objectives into digital engagement opportunities. Identify strategy KPIs and metrics, ensuring they align and contribute to the country's integrated supporter journey and campaign objectives.

**2. CHANNEL DEVELOPMENT**

Digital Campaigners may be given oversight of specific channels. Provide ongoing channel analysis and identify strategic direction for optimization, testing and increasing engagement according to the country strategy.

**3. CONTENT CREATION**

Collaborate with project teams to produce appropriate, innovative and original content for online audiences and/or digital delivery using your understanding of issue framing, storytelling and platform optimisation. Where required, this includes overseeing the briefing and production of digital content, such as video, animation, images for social media and interactive content, either through collaboration with GPSEA’s creative unit or external partners.

**4. DIGITAL MARKETING**

Using available tools, including organic and paid digital marketing techniques, identify, propose, and implement appropriate approaches and platform optimisation/SEO strategies to deliver greatest impact for campaigns while adhering to GPSEA protocols and the organisation’s identity/editorial standards.

**5. DEVELOPMENT**

Identify evidence and research-based opportunities to develop, test, and implement innovative new tools and techniques for online communications and campaigning to engage audiences and increase our impact, within and across projects.

**6. SETTING GOALS**

Align with project team and Malaysia Programme Manager, as well as the Public Engagement, Fundraising, and Actions Teams on strategic direction and goals as well as setting KPIs.

**7. JOURNEY**

With guidance from the Programme Manager, implement strategies for acquiring new supporters, at the same time deepening engagement and building agency with our core audience in alignment with the country journey.

**8. COMMUNITY BUILDING**

Work closely with Public Engagement Campaigners to help them develop and deliver integrated online-offline community building and deepening strategies.

**9. KI STRATEGY**

Work closely with Public Engagement Campaigners and/or KI coordinator to identify and initiate contact relevant key influencers, creators, and producers for collaboration, inline with campaign and audience-centred objectives and ensure an integrated KI strategy and a supporter journey are in place.

**10. DELIVERY**

Set timelines and deliver strategic digital plans and content for multiple projects simultaneously, as required. Identify and assess any issues or broken moments in the digital engagement journey using campaign indicators, insights, testing and social listening to optimise and deliver the right message, at the right time, on the right platform to the right audiences for maximum impact. BUDGETS: Budget and monitor expenditures related to the function digital campaigner and for digital engagement within project teams.

**11. MONITORING AND EVALUATION**

Deliver compliance and quality standards on both GPSEA’s owned and non-owned digital channels. Contribute to monthly and quarterly digital performance / KPI reports. Show a deep understanding of GPSEA’s identity, editorial, and legal standards, ensuring adherence to, and advocating, best practice and innovation in your approaches and production work.

**Requirement: -**
- Bachelor’s Degree

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