Strategic Planner Intern

4 weeks ago


Petaling Jaya, Malaysia IPG Mediabrands Sdn. Bhd. Full time

**Summary**:
An advertising strategic planner has the responsibility of analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote a company across various channels. Strategists are like Yoda to the Jedis, M to the 007s, Merlin to the King Arthurs of a creative agency.

We're looking for someone who is highly organized with strong attention to detail, a strong communicator who is highly articulate in spoken and written English, and is curious and passionate about the human psyche.

**Responsibilities**:

- Clear understanding of client’s business objectives and advertising strategy.
- Assist in the integrated insights and strategic planning for clients’ business, in a way consistent with the agency’s goal of bringing a strong analytical knowledge
- Conduct research and generate insights on key strategic metrics
- Assist in new business development
- Assist in competitive ad scan and analysis
- Identify, gather and analyze data effectively to evaluate complex, ambiguous business problems
- Staying up to date with current industry trends & innovative solutions.
- Assist in developing and implementing standardized strategic planning tools to foster consistency over time and across projects.
- Any additional ad-hoc tasks as assigned by superior

**Job Requirements**:

- Diploma or Degree in Mass Communication or any related fields.
- Able to see big picture while managing minute details
- Proficiency in Microsoft Project, Excel, Word, and PowerPoint
- Confident and able to handle demanding situations professionally

**Job Type**: Internship
Contract length: 3-6 months

Pay: RM1,199.00 - RM1,200.00 per month



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