Marketing Executive
5 months ago
**Responsibilities**
**1. **Marketing Strategy**
- Collaborate with the marketing team to develop and execute comprehensive marketing strategies that align with the company's goals and objectives.
- Identify target customer segments and create marketing plans tailored to their preferences.
**2. **Brand Promotion**
- Build and maintain the brand image, ensuring it remains consistent and relevant in the exclusive jewellery retail industry.
- Develop and implement branding and positioning campaigns to increase brand recognition.
**3. **Digital Marketing**
- Monitor and analyze online traffic and user behavior to optimize online marketing efforts.
**4. **Advertising and Promotion**
- Plan and oversee advertising campaigns, including print, radio, TV, and online advertising.
- Coordinate in-store promotional activities and events to drive foot traffic.
**5. **Market Research**
- Stay updated on industry trends and consumer preferences.
- Analyze market trends and competitor activities to identify opportunities and threats.
**6. **Customer Engagement**
- Develop and maintain strong customer relationships through feedback collection and engagement initiatives.
- Implement customer loyalty programs and other retention strategies.
**7. **Sales Support**
- Collaborate with the sales team to create marketing collateral that aids in closing sales.
- Provide sales support by generating leads and developing strategies to convert leads into customers.
**8. **Budget Management**
- Manage the marketing budget, ensuring cost-effective allocation of resources.
- Track expenses and report on the ROI of marketing campaigns.
**9. **Analytics and Reporting**
- Regularly assess the effectiveness of marketing strategies and campaigns.
- Generate reports and provide insights on key performance indicators (KPIs).
Pay: RM3,000.00 - RM4,500.00 per month
**Benefits**:
- Health insurance
- Meal provided
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- 13th month salary
- Yearly bonus
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Marketing: 2 years (preferred)
**Language**:
- Bahasa (preferred)
License/Certification:
- B2, D (preferred)
**Location**:
- Bandar Baru Bangi (preferred)
Willingness to travel:
- 75% (preferred)
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