Campaign Performance Analyst

6 hours ago

Petaling Jaya, Malaysia Philips Full time

**Job Title**:
Campaign Performance Analyst - Consumer / D2C

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to make life better**

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

**The Campaign Performance Analyst **is a central position, but located in the region (is reporting into the DMEC Central Activation HUB ).
**The CPA empowers the activation hub team and the local market teams by **providing the latest insights and reporting on activation from media to sales as well as baseline reporting leading to increased performance for the campaign and always-on of all in-hub activities. His/her focus is on campaign performance analyses of hub activities and ongoing reporting on behalf of the market. Consequently, the role will do this by gathering, consolidating, processing, and analyzing data, working in close collaboration with market Analyst. The data then needs to be translated into insights to steer business decisions. The role is a single point of accountability ’vis-à-vis’ of the Campaign Performance Analyst in the market. The role ensures effective communication and co-operation between the local market teams and the activation hub team.

**You are responsible for**- Provide the market teams with in-flight campaigns optimization insights using data points such as revenue, customer satisfaction / NPS, visits, conversion, campaign impact etc.
- Create ongoing performance reporting for the market team for short term performance optimization of marketing initiatives.
- Drive increased adoption of data-driven decision-making together with Marketing Insights & Analytics function, as well as agile way of working (Build, Test, Learn), contribute to campaign optimization process and daily management activities in order to drive campaign performance via continuous improvement.
- Acts as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
- Excellent analytical thinking to be able to interpret large amounts of information and synthesize insights (e.g., from clinical studies, scientific papers, financial reports and in-depth market research studies).
- Strong critical thinking to identify and synthesize patterns from emerging trends and translate into actionable recommendations for Philips.
- Project Management skills to effectively drive insight generation with in-hub media and campaign teams, local marketing team and media partner.
- The role reports into the Campaign performance manager/ squad lead.

**To succeed in this role, you’ll need a customer-first attitude and the following**
- University degree and >5 years of related experience.
- Understanding of the market, competition, technology, and developments.
- Professional knowledge of statistical methods and quantitative analysis.
- Effective communication of analysis and proposals to different audiences, including senior management.
- Own approach of analysis and problems.
- Makes own choice of research items, within given strategy.
- Makes combination of resources and different projections to show alternative scenarios or new possibilities.

**How we work at Philips**
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

- We believe in the importance of impactful collaboration:_ There's a certain energy when eve

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