Marketing Manager

6 months ago


Kuala Lumpur, Malaysia WWYD Pte Ltd Full time

**Why ZOALA?**

We, at ZOALA, are seeking a **Marketing Manager** to join our dynamic team dedicated to revolutionising the mental wellness industry with cutting-edge technology and Artificial Intelligence (AI). As a key player, you'll lead strategic marketing initiatives across diverse digital and traditional channels, aligning ZOALA's offerings with our target audience to achieve our business goals seamlessly.

**Your Daily ZOALA Experience**

As a Marketing Manager, you will be leading:
1. Marketing Strategy
- Analyse market research to derive data-driven insights on industry trends, competitor strategies, and customer behavior.
- Innovate marketing approaches, proposing new ideas based on data-driven insights and market analysis.
- Measure effectiveness of marketing campaigns, track key OKRs & KPIs, and provide regular reports on marketing performance to stakeholders.
- Oversee, assess, and manage marketing budgets, ensuring cost-effective go-to-market activities.

2. Lead Generation, Engagement and Management
- Create and drive lead generation strategies, such as targeted advertising campaigns, to acquire prospective leads.
- Build a community by engaging with customers and stakeholders on social media platforms and other relevant online communities to foster discussions, respond to inquiries and feedback, and organising events or webinars to connect with the target audience on a deeper level.
- Implement and manage a CRM system to track interactions with leads and customers, personalise communication, and nurture relationships over time.

3. Content Management
- Develop comprehensive content strategies across various channels, including text, visuals, and videos, fostering brand awareness and audience engagement.
- Explore opportunities for content partnerships with relevant organisations or influencers in the mental health space to expand reach and credibility.

4. Brand Communication
- Lead integrated marketing communications (IMC) initiatives, ensuring cohesive brand messaging.
- Maintain brand assets and monitor their use across partners and platforms, ensuring that brand representation aligns with guidelines and promptly rectify any misrepresentation.

5. Website Management
- Optimise user experience across website and digital platforms through usability testing, site navigation enhancements, and landing page optimisation to boost conversion rates and customer satisfaction.
- Monitor SEO performance and analyse web traffic metrics to optimise website visibility and user experience.

6. PR/Media and Networking Opportunities:

- Identify potential partnership opportunities and assess partner motivations for mutually beneficial marketing initiatives.

**The Career Requirements**
- Bachelor's degree in Marketing, Business, or related certification preferred.
- Minimum of 6 years of relevant work experience in marketing.
- Results-driven and focused on set OKRs/KPIs.
- Proficient in utilising HubSpot for lead generation, marketing automation, and other strategic marketing initiatives.
- Exceptional project management, execution, and organisational skills.
- Collaborative team player with a positive attitude, adept at fostering critical relationships through excellent communication and influencing skills.
- Entrepreneurial and resourceful
- **Hang on **_Life's a two-way street Here's what you'll enjoy while spending time with us._

**Employee Stock Options (ESOP)**:
**Work-Life Balance** - We encourage you to find a balance between your work and personal lives. It isn't about how many hours you spend at home or at work; it's about the structure you establish that brings energy to both aspects of your life.

**Inclusive** **Culture** - When it comes to idea generation, we encourage diversity of opinion and difference of perspective aimed at a gainful outcome. Join an environment where you can speak your mind while consciously being respectful of the ideas of others.
- If this sounds right up your alley, but you still feel you did not check all the boxes, fret not; no one fits a job description perfectly. Let's talk We're curious and can't wait to get to know you._

**Job Types**: Full-time, Permanent

Pay: RM6,000.00 - RM10,000.00 per month

**Benefits**:

- Professional development

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 6 years (required)

**Language**:

- Malay (preferred)


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