Social Media Executive

4 months ago


Kuala Lumpur, Malaysia Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- To curate & create content for Shopee Malaysia’s social media platforms, namely Facebook, Instagram, X (formerly Twitter) and TikTok, including shooting & editing videos, ensuring high-quality visuals and developing compelling creatives and captions for social media postings, while maintaining consistent brand voice adherence to brand guidelines.
- To populate and schedule approved content via social media tools.
- To work closely with stakeholders in curating & creating social media content for brands and other Shopee Malaysia’s initiatives including Double Digit and other campaigns & projects.
- To stay updated with social media trends and best practices to contribute to innovative content ideas.
- To monitor and report on the performance of the respective social media platforms and their content, identifying areas for improvement.

**Requirements**:

- Minimum of 2 years working experience in the social media field (agency or client-side); however, fresh graduates with content creation experience are also welcomed.
- Possesses copywriting skills in BM and English. Knowing Mandarin is a plus.
- Strong organisational skills and attention to detail for administrative tasks.
- Proficiency in photo and video editing tools, such as CapCut or similar software.
- Familiarity with all social media platforms, including content formats and best practices.
- Creative mindset and ability to conceptualise and execute engaging content ideas.
- Strong written and verbal communication skills to collaborate effectively with the team.
- Ability to work independently and manage time effectively to meet deadlines.



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