Product Development, Manager

5 days ago


Kuala Lumpur, Malaysia AJ Research & Pharma Sdn. Bhd. Full time

**JOB SUMMARY**:
This position will contribute to the company’s revenue and help maximize profitability by implementing strategic and tactical marketing and sales programs and materials to expand brand presence and drive business objectives. As part of the cross-functional team, this position will provide input into the strategic and tactical plan.

**RESPONSIBILITIES**:

- Establishes marketing goals based on past performance and market forecast.
Oversees current offerings and comes up with initiatives for new products or services.
- Research and analysis market trends, demographics, pricing schedules, competitor products and other relevant information to form marketing strategies.
- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
- Approves and oversees the creative development of promotional materials, website content, advertisement and other marketing-related projects.
- Communicates with various media buyers, advertising agencies, printers and other services to help marketing projects come to fruition.
- Provides in-depth information to interested clients and acts as a representative for the marketing department in important buyer meetings.
- Works within the department budget to develop cost-effective marketing plans for each product or service.
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
- Adjust marketing campaigns and strategies as needed in response to collected data and other feedback.


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