Marketers

3 weeks ago

Bangsar, Malaysia Acerbic Synergy Full time

**Company**: Lynda Rahim
**Industry**:Fashion
**Location**:Bangsar
**Working Hour**: 9AM-6PM (Monday to Friday)

**Market Research and Analysis**:

- Conducting market research to identify customer needs, preferences, and trends.
- Analyzing data to understand target audiences and market conditions.
- Utilizing tools like surveys, focus groups, and data analytics to gather insights.

**Strategy Development**:

- Developing marketing strategies and plans that align with business objectives.
- Identifying target markets and crafting messaging and positioning strategies.
- Setting goals and key performance indicators (KPIs) for campaigns.

**Brand Management**:

- Building and maintaining a strong brand identity.
- Ensuring consistent brand messaging across all channels and touchpoints.
- Managing brand reputation and addressing any brand-related issues.

**Content Creation and Management**:

- Collaborating with designers, writers, and other creatives to produce high-quality marketing materials.
- Managing content calendars and ensuring timely delivery of content.

**Digital Marketing**:

- Utilizing tools like Google Analytics, Google Ads, and social media platforms for campaigns.
- Tracking and analyzing the performance of digital marketing campaigns and making data-driven adjustments.

**Advertising and Promotions**:

- Planning and executing advertising campaigns across different media channels.
- Developing promotional strategies and sales tactics to boost product or service visibility.
- Working with external agencies and vendors as needed.

**Public Relations**:

- Managing public relations efforts to maintain a positive public image.
- Writing press releases, organizing press conferences, and handling media inquiries.
- Building and nurturing relationships with media outlets and influencers.

**Sales Support**:

- Creating sales collateral and tools to support the sales team.
- Coordinating between marketing and sales departments to ensure alignment.
- Analyzing sales data to refine marketing strategies.
- **Event Planning and Management**:

- Organizing and promoting events such as trade shows, conferences, and product launches.
- Managing event logistics, marketing, and follow-up activities.
- Measuring the success of events and gathering attendee feedback.

**Customer Relationship Management (CRM)**:

- Managing customer databases and CRM software.
- Developing and implementing customer retention and loyalty programs.
- Analyzing customer feedback and data to improve customer experience.

Essential Skills and Qualities
- **Analytical Skills**: Ability to interpret data and derive actionable insights.
- **Creativity**: Innovative thinking for developing engaging campaigns.
- **Communication Skills**: Strong written and verbal communication abilities.
- **Digital Proficiency**: Familiarity with digital marketing tools and platforms.
- **Project Management**: Organizational skills to manage multiple projects simultaneously.
- **Collaboration**: Team-oriented mindset for working with various departments and stakeholders.
- **Adaptability**: Flexibility to adjust strategies based on market changes and feedback.

Career Path

Marketers can start in entry-level roles such as marketing coordinators or assistants and progress to positions like marketing managers, brand managers, and eventually, director or VP of marketing roles. Specializations in digital marketing, content marketing, social media marketing, or product marketing can also lead to niche career paths.

Overall, a marketer's job is dynamic, requiring a blend of creativity, analytical skills, and strategic thinking to effectively promote products and services and drive business growth.

Pay: RM2,500.00 - RM3,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Commission pay
- Overtime pay

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