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Digital Marketer/copywriter

8 months ago

Kuala Lumpur, Malaysia Kowabunga.com.sg Full time

**Digital Marketer (Copywriter) - Malaysia**
- To execute communication strategy for the company
- Produce postings, contents and articles for organisation and clients
- Writing clear and error-free content for a website that reflects the company’s voice
- Interpret copywriting briefs to understand project requirements
- Conduct high-quality research and interviews
- Edit and proofread copy as needed
- Meeting with clients to understand their message, brand voice and target audience
- Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved.
- Interpreting creative direction and technical information and turning them into persuasive copy concepts.
- Working with clients to edit and modify copy to meet their content expectations
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

**Job Requirement**:

- Bachelor’s degree or equivalent experience in communication or marketing.
- Experience producing copy for print and digital media channels.
- Proven success in producing copy for advertising or marketing campaigns.
- Exceptional skill in social media writing, including use of hashtags and relevant acronyms.
- Good command of English; communication and writing skills
- Proficiency with common office software.
- Experience with SEO concepts and social media marketing.
- Creativity, adaptability and the ability to work collaboratively with a team.
- Able to start immediately
- Working Location: Kuala Lumpur