Copywriter

7 months ago


Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**:

- Manager, Creative Head - Copywriting

**Position Summary**:

- Accountable for ideating and provide copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design and Internal communication projects.

**Key Accountability**:

- Writing clear, compelling, and persuasive copy for different mediums, such as ads, blog posts, newsletters, social media posts, and more.
- Conducting thorough research and interviews to gather relevant information and insights for creating impactful copy.
- Collaborating with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.
- Creating outlines and guidelines to provide structure and direction for each copywriting project.
- Editing and proofreading copy to ensure accuracy, consistency, and high editorial standards.
- Adhering to brand guidelines and maintaining brand voice and tone across all written materials.
- Keeping up-to-date with industry trends, best practices, and emerging technologies in copywriting and digital marketing

**Qualifications & Working Experience**:

- Bachelor's Degree in Marketing, Communications, Journalism or any related field
- 5-7 years of working experience in related fields

**Areas of Experience**:

- Experience with creating compelling messages for different target demographics across multiple platforms (in print, online, mobile, etc). Crisis communication experience is a plus.
- Familiarity with different industries and the ability to adapt writing style and tone accordingly
- Reading, speaking, writing in Mandarin and/or Bahasa Malaysia is an advantage.
- Able to be vocal and take ownership of campaigns.
- Must be proficient in word processing programs like MS Word or Google Docs and must have Powerpoint and Google Slides experience.


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