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Creative Lead

7 months ago

Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**:

- Commercial Comms & Creative Strategy Head

**Role Purpose**:

- Are you the maestro of words, spinning tales that enchant and captivate? If so, Malaysia Airlines has a seat reserved just for you. Step into the spotlight as our Creative Lead - Copywriter and become the driving force behind our brand's voice across all communication platforms. From the traditional allure of print to the digital dance of social media, your words will be the melody that resonates with audiences far and wide. So, if you're ready to sprinkle some enchantment into the world of aviation and make magic happen with every stroke of your pen, then grab your wand (or keyboard) and join us on this whimsical adventure.

**Key Accountability**:

- Team Leadership and Management: Lead and mentor a team of creative professionals, including copywriters, designers, and content creators. Provide guidance, feedback, and support to foster a collaborative and high-performing team culture. Delegate tasks, manage workloads, and ensure the team delivers high-quality output that meets business objectives and brand standards.
- Brand Voice and Tone: Maintain and evolve the Malaysia Airlines brand voice and tone across all marketing communications. Ensure consistency in messaging while adapting tone to suit different channels, audiences, and campaign objectives.
- Campaign Conceptualization: Collaborate with cross-functional teams to conceptualize and develop integrated marketing campaigns that drive brand awareness, engagement, and conversion. Generate creative ideas and concepts that align with business objectives and resonate with our target audience.
- Product Launches / Major Campaigns: Lead copywriting efforts for new product launches or any other major campaigns, ensuring that messaging effectively communicates product features, benefits, and unique selling points. Develop engaging content that generates excitement and anticipation among customers and drives interest in the product.
- Tactical Promotions: Develop effective copy for tactical promotions and offers, such as discounts, sales events, and special promotions. Create urgency and incentive through persuasive messaging that encourages immediate action and drives conversion.
- SEO Optimization: Incorporate search engine optimization (SEO) best practices into copywriting efforts for digital channels. Collaborate with SEO specialists to optimize content for relevant keywords and improve organic search visibility.
- Quality Assurance: Proofread and edit copy to ensure accuracy, clarity, and adherence to brand guidelines. Conduct thorough reviews of content to identify and correct errors, inconsistencies, and opportunities for improvement. Market Research: Stay informed about industry trends, competitor activities, and market insights to inform copywriting strategies and messaging. Conduct research as needed to gather relevant information and data to support content development.

**Qualifications & Working Experience**:

- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Minimum of 6 to 8 years of experience as a copywriter in a creative agency or corporate environment, where you've been the wordsmith behind epic brand campaigns, product launches, and advertising wonders.