Creative Lead

2 weeks ago


Kuala Lumpur, Malaysia Malaysia Airline Full time

**Job Title**:

- Creative Lead - Copywriter

**Reports To**:

- Commercial Comms & Creative Strategy Head

**Role Purpose**:

- Are you the maestro of words, spinning tales that enchant and captivate? If so, Malaysia Airlines has a seat reserved just for you. Step into the spotlight as our Creative Lead - Copywriter and become the driving force behind our brand's voice across all communication platforms. From the traditional allure of print to the digital dance of social media, your words will be the melody that resonates with audiences far and wide. So, if you're ready to sprinkle some enchantment into the world of aviation and make magic happen with every stroke of your pen, then grab your wand (or keyboard) and join us on this whimsical adventure.

**Key Accountability**:

- Team Leadership and Management: Lead and mentor a team of creative professionals, including copywriters, designers, and content creators. Provide guidance, feedback, and support to foster a collaborative and high-performing team culture. Delegate tasks, manage workloads, and ensure the team delivers high-quality output that meets business objectives and brand standards.
- Brand Voice and Tone: Maintain and evolve the Malaysia Airlines brand voice and tone across all marketing communications. Ensure consistency in messaging while adapting tone to suit different channels, audiences, and campaign objectives.
- Campaign Conceptualization: Collaborate with cross-functional teams to conceptualize and develop integrated marketing campaigns that drive brand awareness, engagement, and conversion. Generate creative ideas and concepts that align with business objectives and resonate with our target audience.
- Product Launches / Major Campaigns: Lead copywriting efforts for new product launches or any other major campaigns, ensuring that messaging effectively communicates product features, benefits, and unique selling points. Develop engaging content that generates excitement and anticipation among customers and drives interest in the product.
- Tactical Promotions: Develop effective copy for tactical promotions and offers, such as discounts, sales events, and special promotions. Create urgency and incentive through persuasive messaging that encourages immediate action and drives conversion.
- SEO Optimization: Incorporate search engine optimization (SEO) best practices into copywriting efforts for digital channels. Collaborate with SEO specialists to optimize content for relevant keywords and improve organic search visibility.
- Quality Assurance: Proofread and edit copy to ensure accuracy, clarity, and adherence to brand guidelines. Conduct thorough reviews of content to identify and correct errors, inconsistencies, and opportunities for improvement. Market Research: Stay informed about industry trends, competitor activities, and market insights to inform copywriting strategies and messaging. Conduct research as needed to gather relevant information and data to support content development.

**Qualifications & Working Experience**:

- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Minimum of 6 to 8 years of experience as a copywriter in a creative agency or corporate environment, where you've been the wordsmith behind epic brand campaigns, product launches, and advertising wonders.


  • Creative Visionary

    9 hours ago


    Kuala Lumpur, Kuala Lumpur, Malaysia Clover Creative & Communications Full time

    Clover Creative & Communications is seeking a Creative Visionary to lead our brand strategy, marketing campaigns, and supervise creative projects.ResponsibilitiesDevelop and implement comprehensive brand strategies that align with business goals.Evaluate market trends, assess new data, and stay up-to-date with the latest marketing techniques.Collaborate with...

  • Creative Lead

    4 weeks ago


    Kuala Lumpur, Malaysia Maker Lab Full time

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics...

  • Creative Lead

    2 weeks ago


    Kuala Lumpur, Malaysia TGC Marketing Sdn Bhd Full time

    min. 5 years experience - Senior personnel to lead and mentor the creative team - Can develop and implement creative strategies that align with each brand's marketing/business goals - Experienced in leading conversations and brainstorms between the agency and client - Strong understanding of brand identity and development - Able to manage multiple projects...

  • Creative Lead

    2 weeks ago


    Kuala Lumpur, Malaysia The Makeover Guys Full time

    **The Role**: As the Creative Lead (Marketing) at The Makeover Guys, you will provide our creative team (marketing) with guidance and ideas to launch new impressive ideas and campaigns. Your work will shape the brand standards of The Makeover Guys. **What You’ll Do**: - Work with the brand team to produce company branding ideas, promotional campaigns,...

  • Creative Lead

    2 weeks ago


    Kuala Lumpur, Malaysia The Makeover Guys Full time

    **The Role**: As the Creative Lead (Marketing) at The Makeover Guys, you will provide our creative team (marketing) with guidance and ideas to launch new impressive ideas and campaigns. Your work will shape the brand standards of The Makeover Guys. **What You’ll Do**: 1. Work with the brand team to produce company branding ideas, promotional campaigns,...

  • Creative Lead

    2 weeks ago


    Kuala Lumpur, Malaysia StoreHub Full time

    _Are you driven, results-oriented and a team player?_ With 15,000 customers in over 15 countries, StoreHub's mission is to make business awesome for everyone by providing retail and restaurant businesses the technology and services they need to succeed. At StoreHub, we believe that technology is essential for businesses to survive and thrive in today's...

  • Creative Lead

    3 days ago


    Kuala Lumpur, Kuala Lumpur, Malaysia Alchemy Global Solutions Full time

    Job DescriptionWe are seeking a highly skilled Senior Graphic Designer to lead our design team at Alchemy Global Solutions.Key ResponsibilitiesDevelop innovative design concepts and artwork that meet the overall briefs shared by the team.Prepare rough drafts or key visuals to showcase and align with the team on design direction.Plan concepts by studying...


  • Kuala Lumpur, Malaysia MIU Creative Agency Full time

    **Lead Generation Specialist** **Company Description** MIU is a Creative Digital Solutions Agency based in Singapore that helps driven brands express their purpose with a complete digital solution. We believe that to build a business you need to build a brand and to build a brand you need to build value. Through our core services extensively in Identity...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Nirvana Asia Full time

    Nirvana AsiaA company that drives innovation and growth in the industry. Our operations encompass two networks: Nirvana Asia Japan, overseeing our agency operations in Japan, and Nirvana Asia International, our international business headquarters in London, overseeing our agency operations outside of Japan.We have a strong presence in approximately 145...

  • Digital Creative Lead

    9 hours ago


    Kuala Lumpur, Kuala Lumpur, Malaysia Efiankey Solution Sdn. Bhd. Full time

    Welcome to Efiankey Solution Sdn. Bhd.! We're excited to announce an opportunity for a Digital Creative Lead to join our team. As a UIUX Multimedia Designer, you will be responsible for leading the creative direction of our digital projects.ResponsibilitiesDevelop and implement design strategies that align with business objectives.Collaborate with...

  • Creative Lead Apac

    2 weeks ago


    Kuala Lumpur, Malaysia Zenyum Full time

    **About Zenyum** Zenyum is one of Asia’s largest consumer brands in the making. **We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual. We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce...

  • Creative Lead

    2 weeks ago


    Kuala Lumpur, Malaysia Malaysia Airlines Full time

    **Reports To**: - Commercial Comms & Creative Strategy Head **Role Purpose**: - Are you the maestro of words, spinning tales that enchant and captivate? If so, Malaysia Airlines has a seat reserved just for you. Step into the spotlight as our Creative Lead - Copywriter and become the driving force behind our brand's voice across all communication...

  • Senior Creative Lead

    9 hours ago


    Kuala Lumpur, Kuala Lumpur, Malaysia Lion & Lion Full time

    As a Senior Art Director at Lion & Lion, you will lead and mentor a team of designers, ensuring high standards of creativity and execution. You will work closely with cross-functional teams to bring ideas to life and have the exciting opportunity to be part of some of Malaysia's most happening events.**Key Responsibilities:**Team Leadership: Oversee and...


  • Kuala Lumpur, Malaysia Kingfisher Recruitment (Malaysia) Sdn.Bhd Full time

    **Creative Excellence** - Ensure the highest quality of work is produced at all times. - Inspire intent and delight your audience. - Keep up with current events and the latest aesthetic and marketing trends. - Make most out of ideations and work with the team to bring ideas to life. - Accountable for the final development and production of creative...


  • Kuala Lumpur, Kuala Lumpur, Malaysia GENESIS MILLENNIUM FALCON SDN. BHD. Full time

    Company OverviewGENESIS MILLENNIUM FALCON SDN. BHD. is a leading design firm based in Kuala Lumpur. We specialize in creating innovative and visually appealing designs for our clients.Job DescriptionWe are seeking a highly skilled Graphic Designer to join our team. The successful candidate will be responsible for leading and executing creative projects from...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Shopback Full time

    Our JourneyAt ShopBack, we started as a spark of inspiration in 2014 when two visionaries were brainstorming ideas. Their mission was to revolutionize shopping by helping advertisers market more cost-effectively while making every purchase more rewarding for shoppers.We've grown into the leading shopping, rewards, and payments platform in Asia-Pacific,...

  • Creative Lead

    2 weeks ago


    Kuala Lumpur, Malaysia AMZ One Step Full time

    Flex your creative muscles with **AMZ One Step**: A rare opportunity into the world of e-commerce advertising. Develop and widen your skills as you curate creative briefs for product marketing: lead projects in videography, graphic design and caption writing. Understand the online shopper's mind: gain a glimpse behind the split-second decision making...

  • Creative Lead

    4 days ago


    Kuala Lumpur, Malaysia AMZ One Step Full time

    Flex your creative muscles with **AMZ One Step**: A rare opportunity into the world of e-commerce advertising. Develop and widen your skills as you curate creative briefs for product marketing: lead projects in videography, graphic design and caption writing. Understand the online shopper's mind: gain a glimpse behind the split-second decision making...


  • Kuala Lumpur, Malaysia Comfort Works Full time

    **The Role** - As Creative & Content Lead, you are the driving force behind the development and execution of a comprehensive content marketing strategy. - Your role encompasses overseeing site and blog optimization, managing a central content media hub, maintaining editorial finesse, and ensuring a consistent brand voice. - Collaborating with...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Light Up 7 Full time

    Job DescriptionWe are seeking a talented and imaginative writer to join our dynamic marketing team. As a Senior Creative Content Writer, you will be responsible for crafting captivating content, leading projects, and utilizing AI tools for innovative marketing campaigns.Key ResponsibilitiesCraft well-researched content creation and articles that resonate...