Marketing Executive

3 weeks ago

Subang Jaya, Malaysia Asia Pacific Schools Full time

**Description**

Asia Pacific Schools is one of the most renowned campuses in the Klang Valley, serving about 1,700 children across the International Curriculum and Malaysian National Curriculum. Our approach to children’s education and growth encompasses academic rigour, pastoral care, and genuine relationships, with appropriate tools and technology seamlessly binding it all together. In doing so, we are developing well-rounded, confident individuals who are ready for the challenges of the world.

Asia Pacific Schools are extremely pleased to be part of the International Schools Partnership (ISP), a dynamic network of 60+ schools in 16 different countries committed to an organisational learning culture of “getting better”.

Asia Pacific Schools promote equality and we are an equal opportunity employer that prohibits discrimination and harassment of any kind. We are committed to diversity and inclusion, as well as providing employees with a work environment that is free of discrimination and harassment.

**Key benefits**:

- A culture of engagement and trust, where staff contributions are recognised and valued.
- A passionate and motivated team of professionals who put children at the heart of decision-making.
- An embedded whole campus commitment to professional development and a commitment to serving others.
- A peer network of like-minded teaching colleagues and support from operations’ staff.
- Access to expertise, best practice sharing and learning opportunities across countries and cultures.
- A commitment to employee well-being.

**We also offer**:

- Competitive salary
- Pension fund contribution to an Employee Provident Fund (EPF) and all other statutory contributions
- Fee discount for children of employees
- Outpatient and inpatient medical benefits
- Paid leaves: medical, hospitalisation, annual leaves, paternity, maternity, compassionate, exam/study, etc.
- Training opportunities

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**ISP Malaysia - Asia Pacific Schools**

We are seeking to hire a Marketing Executive to commence employment as soon as possible.

**Purpose of Role**
The Marketing Executive supports the Marketing Manager and Head of Parent Services (Marketing and Admissions) in all aspects of the school’s marketing initiatives in order to create brand value and loyalty and ultimately increase student enrolment and retention. The Marketing Executive possesses strong abilities and good social skills and is committed to further develop personal skills and knowledge. A go-getter, keen to learn and grow professionally.

**ISP Principles**
**Begin with our children and students**. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.

**Treat everyone with care and respect**. We look after one another, embrace similarities and differences and promote the well-being of self and others.

**Learn continuously**. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

**Key Responsibilities**
- Develop and manage the production of all internal and external marketing collaterals (online and offline) including prospectus and direct marketing materials (e.g., visuals, videos, content and copy for marketing campaigns)
- Support the execution of comprehensive marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
- Update the school website and social media channels regularly to drive online traffic for lead generation
- Make improvements to the website and social media channels by devising strategies and tracking conversion rates
- Improve the usability, design, content and conversion opportunities of the school website and social media channels and managing any website redesign
- Assist with online and offline brand and marketing campaigns to raise brand awareness and lead generation
- Utilise a range of techniques including paid search, SEO and etc, and review current market position whilst researching new technologies to keep the school at the forefront of developments in digital marketing
- Undertake market research and regularly monitor competitor performance to produce market analysis contributing to the ongoing development and implementation of the school’s student recruitment activity including lead generation
- Collaborate with the Marketing Manager and Head of Parent Services (Marketing and Admissions) as well as the ISP regional team to drive an integrated digital strategy across all channels, with an eye on maximising student enrolment and retention
- Collaborate within the Parent Services team and with other stakeholders to organ

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